Marketing 270 Exam: Quiz! Trivia
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Questions and Answers
- 1.
Watching a video featuring a sales professional who is sharing on-the-job experiences.
Explanation
A video ride-along refers to watching a video featuring a sales professional sharing their on-the-job experiences. This term is commonly used in sales training or coaching programs where trainees can learn from real-life scenarios and gain insights into the sales process. By observing the sales professional's actions, strategies, and interactions with customers, viewers can understand practical techniques and apply them to their own sales approach. This method allows for a more immersive and practical learning experience, helping individuals develop their sales skills effectively.Rate this question:
- 2.
Going on sales calls with a sales rep or other selling professional to learn firsthand how to be successful in sales.
Explanation
A "ride-along" refers to the practice of accompanying a sales representative or selling professional on their sales calls in order to observe and learn from their techniques and strategies. By experiencing the sales process firsthand, individuals can gain valuable insights into successful sales techniques, customer interactions, and overall sales strategies. This allows them to learn from experienced professionals and apply those learnings to improve their own sales skills and increase their chances of success in the field.Rate this question:
- 3.
Communication between a customer and a salesperson with the intention of providing information for the customer to make a buying decision.
Explanation
Personal selling refers to the direct communication between a customer and a salesperson, where the salesperson aims to provide information about a product or service to the customer. The purpose of this communication is to assist the customer in making a buying decision. Personal selling involves building relationships with customers, understanding their needs, and offering tailored solutions to meet those needs. This approach allows for a more personalized and interactive sales process, enabling the salesperson to address any concerns or objections the customer may have, ultimately increasing the chances of a successful sale.Rate this question:
- 4.
A product, service, or concept that is unique, consistent, and relevant and has an emotional connection with its customers.
Explanation
A brand refers to a product, service, or concept that stands out from its competitors by being unique, consistent, and relevant. It goes beyond just a logo or a name and creates an emotional connection with its customers. A strong brand evokes positive feelings and associations, which helps in building customer loyalty and trust. It represents the values, personality, and reputation of a company or organization, distinguishing it from others in the market.Rate this question:
- 5.
A product or service that is not available from any other competitor.
Explanation
The term "unique" refers to something that is one of a kind or distinct from anything else. In the context of a product or service, being unique means that it is not available from any other competitor. This suggests that the product or service has a special quality or feature that sets it apart from others in the market, giving it a competitive advantage.Rate this question:
- 6.
A product or service that is reliable or the same every time.
Explanation
A product or service that is consistent means that it maintains the same level of quality, performance, or reliability every time it is used or purchased. This implies that customers can rely on the product or service to consistently meet their expectations and deliver the same results. Consistency is highly valued by consumers as it builds trust and confidence in the brand, ensuring a positive and predictable experience.Rate this question:
- 7.
A product or service that is pertinent and important to specific customers.
Explanation
The term "relevant" refers to something that is closely connected or applicable to a particular situation or group of people. In the context of the question, a product or service that is "relevant" means it is pertinent and important to specific customers. This implies that the product or service meets the needs, interests, or preferences of those particular customers, making it significant and appropriate for them.Rate this question:
- 8.
A bond or relationship with a brand.
Explanation
An emotional connection refers to the bond or relationship that individuals develop with a brand based on their feelings, values, and experiences. It goes beyond mere satisfaction and engages consumers on a deeper level, creating a sense of loyalty and trust. This emotional connection often leads to increased brand advocacy, repeat purchases, and long-term customer relationships.Rate this question:
- 9.
Large companies that have operations, including selling, in multiple countries.
Explanation
Multinational corporations refer to large companies that operate and sell their products or services in multiple countries. These corporations have a global presence and often have subsidiaries or branches in various locations worldwide. They have the ability to conduct business on an international scale and adapt their strategies to different markets and cultures. Multinational corporations play a significant role in the global economy and contribute to the growth and development of multiple countries.Rate this question:
- 10.
A term used to describe the role of the next generation of the Internet in the selling process inlcuding social networking, "mash-ups," communities, and collaboration.
Explanation
Sales 2.0 is a term used to describe the role of the next generation of the Internet in the selling process, which includes various elements such as social networking, "mash-ups," communities, and collaboration. This term encompasses the idea that sales and marketing strategies have evolved in the digital age, with a focus on utilizing technology and online platforms to enhance the selling process. Sales 2.0 recognizes the importance of leveraging social media, online communities, and collaborative tools to engage with customers, build relationships, and drive sales.Rate this question:
- 11.
The activity of selling a company's products and services.
Explanation
The term "sale" refers to the activity of selling a company's products and services. It involves the process of exchanging goods or services for money or other valuable considerations. This activity is crucial for businesses as it generates revenue and helps in the growth and sustainability of the company. The sale can be conducted through various channels such as direct sales, online platforms, or through intermediaries like distributors or retailers. It involves marketing, promotion, negotiation, and ultimately closing the deal with customers.Rate this question:
- 12.
Any point in which the customer comes in contact with a company, such as in person, by phone, by e-mail, Web site, invoice, advertising, and more.
Explanation
A touch point refers to any interaction or point of contact between a customer and a company. This can include various channels such as in-person interactions, phone calls, emails, website visits, invoices, and advertising. Touch points are important as they shape the overall customer experience and perception of a company. By managing and optimizing touch points, companies can enhance customer satisfaction and loyalty.Rate this question:
- 13.
All employees are focused on anticipating and meeting the needs of the customer.
Explanation
This statement suggests that all employees in the organization are dedicated to understanding and fulfilling the needs of the customer. This indicates that the organization prioritizes customer satisfaction and places the customer at the center of its operations. By being customer-centric, the organization aims to provide excellent customer service, tailor its products or services to meet customer needs, and ensure a positive customer experience throughout the entire customer journey.Rate this question:
- 14.
A department that provides services that support those that are on the front lines with customers, such as human resources, finance, and marketing. This department is also called a staff function.
Explanation
The given answer "support function" is correct because it accurately describes the department that provides services to support other departments that interact directly with customers. This department includes functions such as human resources, finance, and marketing, which play a crucial role in assisting and enabling the front-line departments to perform their tasks effectively. The term "support function" is commonly used to refer to this type of department that provides essential support and assistance to other departments within an organization.Rate this question:
- 15.
A department that is part of the daily operations of a company such as sales and customer service.
Explanation
The term "line function" refers to a department or function within a company that is directly involved in the daily operations and core activities of the business. This includes departments like sales and customer service, which are essential for the company's day-to-day functioning. These departments are responsible for generating revenue, managing customer relationships, and ensuring the smooth operation of the company's core functions. The line function is crucial for the success of the company as it directly contributes to its core operations and overall performance.Rate this question:
- 16.
The activity of creating, communicating, and delivering brand messages to customers.
Explanation
Marketing refers to the process of creating, communicating, and delivering brand messages to customers. It involves various activities such as market research, advertising, sales promotions, public relations, and product development. The goal of marketing is to attract and retain customers, increase brand awareness, and ultimately drive sales and business growth.Rate this question:
- 17.
A tool to determine which jobs might be the best fit for your skills, strengths, and experience.
Explanation
A career assessment survey is a tool that helps individuals determine which jobs are the best fit for their skills, strengths, and experience. This survey typically includes a series of questions or activities that assess an individual's interests, values, personality traits, and aptitudes. By analyzing the results of the survey, individuals can gain insights into their career preferences and make more informed decisions about their professional path.Rate this question:
- 18.
A survey or questionnaire that helps identify your level of skills, strengths, and weaknesses to help determine what job or industry you might consider pursuing.
Explanation
A skills inventory is a survey or questionnaire that helps individuals assess their level of skills, strengths, and weaknesses. It is used to determine what job or industry might be suitable for them based on their abilities and areas for improvement. By completing a skills inventory, individuals can gain a better understanding of their skill set and make more informed decisions about their career path.Rate this question:
- 19.
A test to determine your interest, skills, and abilities.
Explanation
An aptitude test is a type of test that is designed to assess a person's natural abilities, skills, and interests. It helps to measure a person's potential to succeed in a particular field or occupation. This type of test is often used in educational and employment settings to determine a person's suitability for a specific role or career path. By evaluating a person's aptitude, the test can provide valuable insights into their strengths and weaknesses, helping them make informed decisions about their future.Rate this question:
- 20.
A brief but broad statement of who you are and what you want to accomplish.
Explanation
A mission statement is a concise and overarching statement that defines the purpose and goals of an individual or organization. It provides a clear direction and serves as a guiding principle for decision-making and actions. A mission statement communicates who you are, what you stand for, and what you aim to achieve. It helps to align efforts, motivate stakeholders, and establish a sense of identity and focus.Rate this question:
- 21.
The characteristics that define you and what you have to offer to a prospecitive employer.
Explanation
Personal brand refers to the unique combination of skills, experiences, and qualities that make an individual stand out and differentiate themselves from others. It encompasses the characteristics that define a person and what they have to offer to a prospective employer. By developing and promoting their personal brand, individuals can effectively communicate their value proposition and position themselves as experts in their field. This can help them attract opportunities, build a professional reputation, and achieve career success.Rate this question:
- 22.
Specific characteristics that define your personal brand. They are platforms that you can use to demonstrate your skills and experience.
Explanation
Brand points refer to specific characteristics that define your personal brand. These characteristics are the platforms that you can utilize to showcase your skills and experience. In other words, brand points are the unique qualities or attributes that set you apart from others and make you memorable to potential employers or clients. By highlighting these brand points, you can effectively communicate your value and differentiate yourself in the competitive market.Rate this question:
- 23.
The acronym for What's In It For Me.
Explanation
WII-FM is the acronym for "What's In It For Me." This acronym is commonly used to highlight the self-interest or personal benefit that individuals look for in any given situation. It suggests that people are primarily motivated by what they can gain or how they can benefit from a particular action, decision, or opportunity. WII-FM reminds us that understanding and addressing the individual's self-interest is crucial in effectively communicating, persuading, or motivating them.Rate this question:
- 24.
A compensation method in which earnings are determined based on the results that are delivered.
Explanation
Pay-for-performance is a compensation method where an individual's earnings are directly linked to the results they achieve. This means that the more successful and productive an individual is, the higher their compensation will be. This approach is often used to incentivize employees to perform at their best and drive positive outcomes for the organization. By aligning compensation with performance, it encourages individuals to strive for excellence and rewards them accordingly.Rate this question:
- 25.
An organization or group of organizations involved in the process of making product or services available to customers.
Explanation
Distribution channels refer to the various paths or routes through which products or services are delivered from the producer to the end consumer. It involves a network of organizations or intermediaries that work together to ensure the availability of the product or service in the market. These channels can include wholesalers, retailers, distributors, and even online platforms. The purpose of distribution channels is to efficiently and effectively distribute the product or service, reaching the target customers in a timely manner.Rate this question:
- 26.
Businesses selling products or services to other businesses.
Explanation
The term "business-to-business" refers to businesses that sell products or services to other businesses, rather than selling directly to consumers. This type of transaction is commonly abbreviated as B2B. In B2B transactions, the buyer is usually another company that will use the purchased products or services in their own operations or for resale. This distinction is important because B2B sales often involve larger quantities, longer sales cycles, and more complex negotiations compared to business-to-consumer (B2C) transactions.Rate this question:
- 27.
Businesses selling products or services directly to the ultimate customer.
Explanation
This answer refers to the term "business-to-consumer" which is commonly used to describe businesses that sell their products or services directly to the end consumer. This means that the business is targeting individual customers rather than other businesses or intermediaries. It is a direct transaction between the company and the consumer, where the company aims to meet the needs and preferences of individual buyers.Rate this question:
- 28.
Please fill answer below
- 29.
Efficiently matches the customer's needs in an operational manner, and no personal relationship is formed.
Explanation
Transactional selling refers to a sales approach where the focus is on efficiently meeting the customer's needs in an operational manner, without forming a personal relationship. In this type of selling, the emphasis is on completing the transaction and maximizing sales volume. The salesperson aims to provide the customer with the product or service they require, without investing time or effort in building a long-term relationship. The goal is to quickly close the sale and move on to the next customer.Rate this question:
- 30.
Type of selling in which there is a long-term or ongoing relationship between the seller and the buyer and the salesperson provides ideas or solutions to the customer based on customer needs. Also called relationship selling.
Explanation
Consultative selling is a type of selling where the salesperson establishes a long-term relationship with the buyer and focuses on understanding the customer's needs and providing them with tailored solutions. The salesperson acts as a consultant, offering ideas and advice to the customer based on their specific requirements. This approach emphasizes building trust and rapport with the customer, ultimately leading to a more successful and mutually beneficial business relationship.Rate this question:
- 31.
Situation in which the salesperson adapts or customizes her selling style based on the behavior of the customer.
Explanation
Adaptive selling refers to the process where a salesperson adjusts their selling style according to the behavior of the customer. This approach recognizes that each customer is unique and has different preferences, needs, and communication styles. By adapting their selling techniques, the salesperson can better connect with the customer, build rapport, and effectively address their specific needs. This helps in building trust and increasing the chances of making a successful sale. Adaptive selling is crucial in today's competitive market as it allows salespeople to tailor their approach and provide a personalized experience to each customer.Rate this question:
- 32.
A business partnership in which all parties have something at risk and have something to gain.
Explanation
A strategic alliance refers to a business partnership where all parties involved have something to gain and also have something at risk. This type of alliance is formed when two or more companies come together to pursue a common goal or objective, pooling their resources and expertise. By collaborating, they can leverage each other's strengths and minimize risks, ultimately benefiting all parties involved. This term accurately describes a situation where all parties have something at stake and stand to gain from the partnership.Rate this question:
- 33.
A salesperson who meets face-to-face with customers and performs a variety of sales functions.
Explanation
An outside salesperson refers to a sales professional who interacts directly with customers in person, rather than over the phone or through online channels. They are responsible for performing various sales functions, such as building relationships with clients, demonstrating products or services, negotiating deals, and closing sales. This role typically involves traveling to meet customers at their locations, attending meetings and events, and actively seeking new business opportunities. The term "outside" implies that the salesperson operates outside the confines of a traditional office setting, actively engaging with customers in the field.Rate this question:
- 34.
A salesperson who performs selling functions such as providing information, taking orders, and following up using communication methods such as telephone, e-mail, text, or fax but does not actually meet with the customer face-to-face.
Explanation
An inside salesperson is a salesperson who performs selling functions such as providing information, taking orders, and following up using communication methods such as telephone, e-mail, text, or fax but does not actually meet with the customer face-to-face. This type of salesperson relies on remote communication methods to interact with customers and close deals. They may work from a central office or remotely, but their primary focus is on selling products or services without physically meeting with customers.Rate this question:
- 35.
Salepeople who consummate sales by taking orders from customers.
Explanation
The term "order-takers" refers to salespeople who simply take orders from customers without actively engaging in selling or persuasion techniques. These individuals do not actively seek out potential customers or try to convince them to make a purchase. Instead, they wait for customers to approach them and place an order. This term is often used to describe salespeople in industries where customers already know what they want and do not require assistance or guidance in their purchasing decisions.Rate this question:
- 36.
Salespeople who develop sales through relationship selling and repeat sales.
Explanation
Order-getters are salespeople who focus on developing sales through relationship selling and repeat sales. They are skilled at building strong relationships with customers and are able to generate repeat business by providing excellent customer service and meeting the needs and preferences of their clients. This type of sales approach is effective in building long-term customer loyalty and increasing sales revenue.Rate this question:
- 37.
Salesperson who contacts key influencers and discusses product or service benefits.
Explanation
Missionary selling refers to the salesperson's approach of contacting key influencers and engaging in discussions about the benefits of a product or service. This strategy involves building relationships, educating potential customers, and persuading them to consider the offering. The salesperson acts as a missionary, spreading the word and creating awareness about the product or service, with the goal of ultimately generating sales. This approach is particularly effective when dealing with complex or innovative products, as it allows the salesperson to address any doubts or objections and gain the trust and support of influential individuals.Rate this question:
- 38.
The sale of a consumer product or service away from a fixed retail location.
Explanation
Direct selling refers to the sale of a consumer product or service away from a fixed retail location. This means that instead of purchasing the product or service from a traditional store, customers can buy directly from a salesperson or representative. Direct selling often involves face-to-face interactions, such as home parties or demonstrations, and allows for a more personalized and direct approach to selling. It eliminates the need for a physical store and allows companies to reach customers directly, often resulting in a more personalized buying experience.Rate this question:
- 39.
A direct salesperson who distributes a company's products or services and earns income based on her sales.
Explanation
The correct answer is "independent business owner" because this term accurately describes a direct salesperson who distributes a company's products or services and earns income based on their sales. An independent business owner implies that the salesperson operates their own business, has control over their sales activities, and is not an employee of the company. This term highlights the entrepreneurial nature of the salesperson's role and emphasizes their independence and autonomy in managing their sales and earning potential.Rate this question:
- 40.
A selling system in which independent business owners recruit people to become IBOs and earn incentives based on the sales of the new IBOs.
Explanation
Multilevel marketing is a selling system where independent business owners recruit new individuals to become independent business owners themselves. These new recruits then earn incentives based on their own sales as well as the sales of the individuals they recruit. This creates a multi-level structure where individuals can earn income not just from their own sales, but also from the sales of their recruits.Rate this question:
- 41.
A selling process that involves the exchange of money for recruiting people to participate in a multilevel marketing company without producing sales. This business practice is not sustainable and is illegal in many states.
Explanation
The given correct answer "pyramid scheme" accurately describes the selling process mentioned in the question. A pyramid scheme involves the exchange of money for recruiting people to join a multilevel marketing company without actually generating sales. This type of business practice is considered unsustainable and is illegal in many states.Rate this question:
- 42.
A summary of a person's background and experience.
Explanation
A resume is a document that provides a summary of a person's background and experience. It typically includes information such as education, work history, skills, and achievements. Resumes are commonly used when applying for jobs or seeking opportunities, as they provide a concise overview of an individual's qualifications and suitability for a particular role.Rate this question:
- 43.
A one-page letter that acts as an introduction to a resume.
Explanation
A cover letter is a one-page letter that is typically submitted along with a resume. It serves as an introduction to the resume, providing additional information about the applicant's skills, qualifications, and interest in the position. The cover letter allows the applicant to highlight their relevant experience and explain why they are a good fit for the job. It is an important tool for job seekers to make a strong first impression and stand out from other applicants.Rate this question:
- 44.
The highlights of what your personal brand has to offer to prospective employees.
Explanation
This answer suggests that the highlights of your personal brand are conveyed through your brand story. A brand story is a narrative that communicates the unique aspects of your personal brand, including your values, experiences, and skills. By sharing your brand story with prospective employees, you can showcase what sets you apart and what you can bring to the table. This helps them understand your personal brand and how it aligns with their needs and expectations.Rate this question:
- 45.
Any time the customer comes in contact with a brand.
Explanation
The moment of truth refers to any interaction or contact that a customer has with a brand. It could be when they visit a physical store, browse a website, interact with customer service, or use a product or service. These moments of truth are crucial as they shape the customer's perception and experience with the brand, ultimately influencing their decision to continue engaging with the brand or not. Therefore, any touchpoint between the customer and the brand can be considered a moment of truth.Rate this question:
- 46.
The worth of the transactions that are done with a customer over the life of a relationship with a company.
Explanation
Lifetime value refers to the total value of transactions conducted with a customer throughout the entire duration of their relationship with a company. It takes into account all purchases made by the customer, including repeat purchases and additional services or products bought over time. This metric is important for businesses as it helps them understand the overall profitability of individual customers and enables them to make informed decisions regarding customer retention and acquisition strategies.Rate this question:
- 47.
The process a company uses to organize and track their current and potential customer information.
Explanation
Customer relationship management (CRM) refers to the process a company uses to organize and track their current and potential customer information. It involves managing interactions and relationships with customers, tracking their preferences, purchases, and communication history. CRM systems help companies improve customer satisfaction, increase sales, and enhance customer loyalty. By centralizing customer data and providing insights, CRM enables businesses to better understand their customers, personalize their marketing efforts, and provide exceptional customer service.Rate this question:
- 48.
The act of establishing and building relationships with customers.
- 49.
All parties in a relationship win - your customers, you, and your company or organization.
Explanation
In a relationship, all parties involved benefit and achieve success. This includes the customers, who receive value and satisfaction from the products or services provided. The company or organization also benefits as it gains loyal customers and generates profits. Lastly, you as an individual also win by establishing strong relationships, building trust, and potentially advancing in your career. This concept of win-win-win emphasizes the importance of creating mutually beneficial relationships where everyone involved can thrive and achieve their goals.Rate this question:
- 50.
The art of building mutually beneficial relationships.
Explanation
Networking refers to the practice of building and nurturing relationships with others for mutual benefit. It involves connecting with people, sharing information, and creating opportunities for collaboration and support. Networking can be done in various settings, such as professional events, social gatherings, or online platforms. By engaging in networking, individuals can expand their contacts, gain access to resources and knowledge, and enhance their career prospects. It is an essential skill for fostering connections, building rapport, and creating a strong support system in both personal and professional spheres.Rate this question:
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Nov 16, 2023Quiz Edited by
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Sep 27, 2014Quiz Created by
Rabbitgal
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