Take The Facebook Marketing Trivia Exam Questions!

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| By Ingrid Sanders

Ingrid Sanders

Community Contributor

Quizzes Created: 18 | Total Attempts: 10,715

Questions: 13 | Attempts: 46 | Updated: Aug 22, 2023

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Questions and Answers

1.

While Facebook marketing is not a waste of time, Facebook marketing without specific goals certainly is. While several possible goals are listed, it is advised that you begin with how many specific goals?
- A.
  
  None, as you should let your first group of engagers drive the first goals
- B.
  
  Exactly One
- C.
  
  One or Two
- D.
  
  At least five
Correct Answer
C. One or Two

Explanation
Begin with only one or two specific goals, such as creating a community and driving leads to your website. Then, add more goals as you get competent and confident with Facebook marketing. (Module 1, Facebook Marketing, Bartlett)

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2.

Facebook marketing is best suited to a business that is marketing to
- A.
  
  A general audience – anyone and everyone.
- B.
  
  A specifically targeted audience
Correct Answer
B. A specifically targeted audience

Explanation
It’s best suited to a specifically targeted market. Facebook posts and messages need to be very different to work for different types of audiences, so it’s crucial to focus on one specific audience, such as your most profitable and least grief-inducing customers. This will make your business much more efficient and will lead to the growth you desire. (Module 1, Facebook Marketing, Bartlett)

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3.

The foundation of Facebook marketing is
- A.
  
  Relationships
- B.
  
  Keywords
- C.
  
  SEO
- D.
  
  Effort
Correct Answer
B. Keywords

Explanation
Keywords are the foundation of Facebook marketing. Never stop researching, optimizing, and testing different keywords. (Module 1, Facebook Marketing, Bartlett)

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4.

A content calendar is a great way to plan your Facebook content activity. What is the recommended time horizon that you should have planned out?
- A.
  
  Two Weeks
- B.
  
  One Month
- C.
  
  Three Months
- D.
  
  1 year
Correct Answer
B. One Month

Explanation
One month is a good time horizon to use. Plan one month ahead because if you plan out any longer than that, too much can and will change for the plan to remain valid. Also, the 1-month time horizon allows you to use a theme of the month that won’t get too repetitive. (Module 1, Facebook Marketing, Bartlett)

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5.

If you have a Facebook personal profile and a Facebook business page, it’s a good idea to keep them separate and not link to one from the other.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
False. You should absolutely link them together by and adding each to the other’s “about” section in Facebook. This is part of optimizing your Facebook profile. (Module 2, Facebook Marketing, Bartlett)

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6.

Apps, web-based applications such as “Store” or “Instagram”, can really enhance your Facebook business page. You can install many apps, but the visitor will only see the top __________ displayed.
- A.
  
  Two
- B.
  
  Three
- C.
  
  Five
- D.
  
  Seven
Correct Answer
B. Three

Explanation
Your top three apps are displayed on the left side of the page, under the header “apps”. Users can click on a small arrow to see all the apps you’ve installed, but pay special care that the ones you want more users to see are among your top three. (Module 2, Facebook Marketing, Bartlett)

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7.

According to Facebook friend request etiquette as discussed in the third lesson, which of the following is FALSE about making friend requests on Facebook?
- A.
  
  Send an introductory message before sending any friend request
- B.
  
  Don’t friend request more than 5 or 6 people a day
- C.
  
  Only send friend requests to people you’ve met in person
- D.
  
  If you’re not already friends with someone, Facebook’s default protocol is that any introductory message that you send will be sent to that person’s “other” folder, as opposed to that person’s inbox. However, for a fee, you can assure that the message is sent to the inbox.
Correct Answer
C. Only send friend requests to people you’ve met in person

Explanation
It’s absolutely false that you should send a friend request only to someone you’ve actually met in person. Part of the benefit of Facebook marketing is connecting with new people. Following the discussed etiquette will increase your chances that the person will accept your friend request. (Module 3, Facebook Marketing, Bartlett)

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8.

Your Facebook friends will know it if you place them in a Facebook Group of yours, but they will not know if you place them on a Facebook List.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
True. Lists are organizational tools used by individuals, so you can send messages, status updates etc… only to members of a certain list, and those people will not know that they are a part of such a list and cannot see who else is on the list. Groups, on the other hand, are meant for the entire group to participate in. So while you can also send messages, status updates, etc… only to members of a certain group, those people will know that they are part of such a group and they’ll be able to see who else is in the group. (Module 3, Facebook Marketing, Bartlett)

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9.

This functionality is available on a Facebook business page but NOT on a personal profile page. What is it?
- A.
  
  Pinning a post to the top of your timeline
- B.
  
  Scheduling a post for a later day and time
- C.
  
  Sending a message to a specified group of people
- D.
  
  Tagging a specific person or people in your post
Correct Answer
A. Pinning a post to the top of your timeline

Explanation
Pinning a post to the top of your timeline is only possible on a Facebook business page. So if you’ve posted something about an upcoming event, for example, it may be useful to pin it to the top of your business page so that all people who view your page will see it at the top and know that it is currently what you want your visitors to see. (Module 3, Facebook Marketing, Bartlett)

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10.

The name of the area in Facebook that shows you the page’s Analytics, such as your most popular posts, is __________________.
- A.
  
  Facebook Analytics
- B.
  
  Facebook Trends
- C.
  
  Facebook Insights
- D.
  
  Facebook only provides this information via custom installed applications.
Correct Answer
C. Facebook Insights

Explanation
It’s called Facebook Insights and it’s a crucial tool of any Facebook business page. (Module 4, Facebook Marketing, Bartlett)

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11.

Which of the following is mentioned as “The Ferrari of Social Media Analytics Tools”, the most robust tool and the most expensive?
- A.
  
  Hootsuite
- B.
  
  Sprout Social
- C.
  
  Post Planner
- D.
  
  Facebook Insights
Correct Answer
B. Sprout Social

Explanation
Sprout Social is the most robust social media analytics tool discussed in the course. Not just for Facebook, this tool is not for the faint hearted. It’s expensive and complicated, but if you’re managing social media for a large company or brand, this is a tool worth checking out. (Module 4, Facebook Marketing, Bartlett)

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12.

Running an “offer” on Facebook, such as “50% off this week only”, requires that you install a dedicated app on your Facebook business page to allow for this functionality.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
False. The “offers” functionality is built into Facebook. Note, however, that you will need at least 50 people to like your page before this functionality is allowed.

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13.

A ______________ allows you to pay extra to have one of your Facebook posts appear in the newsfeeds of a targeted set of Facebook users, such as “fans of your Facebook page and their friends”.
- A.
  
  Promoted Post
- B.
  
  Sponsored Story
- C.
  
  Neither of the Above
- D.
  
  Both of the Above
Correct Answer
A. Promoted Post

Explanation
Admittedly, this is a bit of a trick question in that Sponsored Stories are discussed in the lesson, but are no longer allowed on Facebook, as of April 2014. At this point, promoted posts are allowed, so this is the way to get your posts seen in more users’ newsfeeds, as opposed to in the advertisements at the side of the page.

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Current Version
Aug 22, 2023

Quiz Edited by
ProProfs Editorial Team
Oct 24, 2014

Quiz Created by
Ingrid Sanders

Take The Facebook Marketing Trivia Exam Questions!

While Facebook marketing is not a waste of time, Facebook marketing without specific goals certainly is. While several possible goals are listed, it is advised that you begin with how many specific goals?

Facebook marketing is best suited to a business that is marketing to

The foundation of Facebook marketing is

A content calendar is a great way to plan your Facebook content activity. What is the recommended time horizon that you should have planned out?

If you have a Facebook personal profile and a Facebook business page, it’s a good idea to keep them separate and not link to one from the other.

Apps, web-based applications such as “Store” or “Instagram”, can really enhance your Facebook business page. You can install many apps, but the visitor will only see the top __________ displayed.

According to Facebook friend request etiquette as discussed in the third lesson, which of the following is FALSE about making friend requests on Facebook?

Your Facebook friends will know it if you place them in a Facebook Group of yours, but they will not know if you place them on a Facebook List.

This functionality is available on a Facebook business page but NOT on a personal profile page. What is it?

The name of the area in Facebook that shows you the page’s Analytics, such as your most popular posts, is __________________.

Which of the following is mentioned as “The Ferrari of Social Media Analytics Tools”, the most robust tool and the most expensive?

Running an “offer” on Facebook, such as “50% off this week only”, requires that you install a dedicated app on your Facebook business page to allow for this functionality.

A ______________ allows you to pay extra to have one of your Facebook posts appear in the newsfeeds of a targeted set of Facebook users, such as “fans of your Facebook page and their friends”.