The Aurora - YEP 2014 Survey assesses understanding of promotional strategies for Nespresso machines, focusing on customer eligibility, registration processes, and credit application. It's crucial for enhancing customer service and sales proficiency.
The customer gets a full credit of £75/€90 on all milk machines
A customer gets a total of £75/€90 divided in 3 orders of £25/€30 whereby each order triggers the next £25/€30 credit on all Nespresso Machines
A customer gets a total of £75/€90 divided in 3 orders of £25/€30 whereby each order triggers the next £25/€30 credit on only MILK Nespresso Machines
I did not know we were in Promotion
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A. Customer will receive the £75/€90 credit for each of their machines where the credit will be split over 3 orders, totalling up to £150/€180
B. Customer will receive £75/€90 for the first machine and £25/€30 for the second machine, where the credit will be split over 3 orders, totalling up to £100/€120. The customer must
C. The CM can register the 1st machine with the Ambassador. However, the 2nd machine (for the £25/€30) must be done online by the CM himself online.
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The credit is applied to their new account automatically and I SHOULD stamp their receipt
The credit is not applied to their new account, so they need to take a voucher or apply online, therefore I SHOULD NOT stamp their receipt
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I have to click on the gift box in order to add the credit to their order.
If I don’t see the –“£25.00” / “-€30.00 deducted from the total price on the order, it means that the credit has not been applied.
The customer has the option to apply or not to apply for the credit via the aurora app
The credit is applied to the order automatically and customer cannot opt out of applying for the credit
If the customer decides to apply for the credit I SHOULD stamp their receipt
If Customer decides to apply for the credit I SHOULD NOT stamp their receipt
If Customer decides NOT to apply for their credit I should still stamp their receipt
If Customer decides NOT to apply for their credit I SHOULD NOT stamp their receipt, I should give them a voucher so they can apply at a later date.
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I should register the customer and add 0000000000000000000 in the place of the serial number
I should NOT register any new customer if they do not have the machine serial number to hand. I should give them a voucher and invite them to apply online or via the post
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I should register the existing club member just how I would register a new club member
I should NOT register any existing club members via the Aurora app. I should give them a voucher and invite them to apply online or via the post
1.2.8
1.2.28
2.1.0(2085)
3.0.0(2048)
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I keep quiet as I do not want to get in trouble for not understanding something
I ask my manager for help before the promotion starts
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Nothing
Not update my app and carry on applying the credit to customer’s registrations until someone finds out
Update my app so the promotion credit is removed from the app and I have the latest version
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True
False
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The customers receives false information and are therefore unsure of the correct details of the promotion
The credit is not applied correctly to the customer’s account leading to complaints and delays
The customers receives a negative experience from Nespresso
The reputation of the retailer and Nespresso is damaged
I will get marked down on my 5 Star Programme
The customer is happy and will receive the credit as normal
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