Pre-Test: Basic Online Advertising

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| By Ethorpe79

Ethorpe79

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Quizzes Created: 2 | Total Attempts: 2,707

Questions: 12 | Attempts: 2,560 | Updated: Mar 19, 2023

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Pre-test: Basic Online Advertising - Quiz

This is a pre-test for basic online advertising that you may already know if you are into this field. This seems to be quite simple, but it's not, it requires quite some solid strategies to get the job done. This quiz has ten questions on the essential points to keep in mind in such work.

Questions and Answers

1.

Is the first or “front” page on a Web site considered the starting point?
- A.
  
  Yes
- B.
  
  No
Correct Answer
A. Yes

Explanation
The first or "front" page on a website is considered the starting point because it is the initial page that users encounter when they visit the website. It sets the tone and provides an overview of the content and navigation options available on the site. Users typically begin their browsing experience from the front page and navigate further into the site based on their interests and needs. Therefore, the first page is indeed considered the starting point.

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2.

What is a page view?
- A.
  
  A Screenshot
- B.
  
  An open page on a web site
- C.
  
  A unique user
- D.
  
  A page of the newspaper
Correct Answer
B. An open page on a web site

Explanation
A page view refers to when a web page is accessed or opened by a user on a website. It is a metric used to measure the number of times a specific page has been viewed by visitors. This can help website owners understand the popularity and engagement of their content, as well as track user behavior and analyze website traffic.

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3.

What is a registered user?
- A.
  
  An identified user
- B.
  
  A person who registers personal information on a site
- C.
  
  A cookie
- D.
  
  A computer
Correct Answer
B. A person who registers personal information on a site

Explanation
A registered user refers to a person who willingly provides their personal information on a website in order to create an account or gain access to certain features or services. By registering, the user becomes identified and their personal information is stored securely by the website. This allows the website to provide personalized experiences, track user activities, and maintain a record of the user's interactions and preferences.

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4.

What is a banner ad?
- A.
  
  A Leaderboard
- B.
  
  A Medium Rectangle
- C.
  
  Any Display ad online
- D.
  
  Rich Media
Correct Answer
C. Any Display ad online

Explanation
A banner ad refers to any display ad that is shown online. This can include various formats such as leaderboard, medium rectangle, or rich media ads. The term "banner ad" is often used to describe any type of advertisement that is displayed on websites or mobile apps, typically in the form of a rectangular or square-shaped graphic with text and images. These ads are commonly used for promoting products, services, or brands and are clickable to redirect users to a specific landing page or website.

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5.

What is a click through?
- A.
  
  Clicking on an ad
- B.
  
  Mousing over an ad
- C.
  
  Right clicking on an ad
- D.
  
  A type of ad unit
Correct Answer
A. Clicking on an ad

Explanation
A click through refers to the action of clicking on an ad. This action is typically done by a user who is interested in the ad and wants to learn more or take further action. By clicking on the ad, the user is redirected to the advertiser's website or landing page, allowing them to explore the product, service, or information being advertised.

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6.

What is a channel?
- A.
  
  A page
- B.
  
  A web site
- C.
  
  A domain name
- D.
  
  Catagory of content
Correct Answer
D. Catagory of content

Explanation
A channel refers to a category of content. It is a way of organizing and classifying content based on its topic or theme. Channels can be found on various platforms such as television, streaming services, and social media. They help users easily navigate and discover content that is of interest to them.

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7.

Do we sell online ads based on impressions CPM, clicks CPC or leads CPL?
- A.
  
  Impressions CPM
- B.
  
  Clicks CPC
- C.
  
  Leads CPL
Correct Answer
A. Impressions CPM

Explanation
The correct answer is Impressions CPM. This is because CPM stands for Cost Per Mille, which refers to the cost of 1,000 impressions. Selling online ads based on impressions CPM means that advertisers are charged for every 1,000 times their ad is displayed to users, regardless of whether or not the users click on the ad or generate leads.

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8.

What is an impression?
- A.
  
  A display ad
- B.
  
  Loading of an ad
- C.
  
  A click
- D.
  
  Seeing an ad
Correct Answer
B. Loading of an ad

Explanation
An impression refers to the loading of an ad. It occurs when an ad is successfully displayed on a webpage or app, regardless of whether the user actually sees or interacts with it. This metric is used to measure the reach and visibility of an ad campaign, as each impression represents a potential opportunity for the ad to be seen by a user.

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9.

What is CPM?
- A.
  
  Cost per thousand
- B.
  
  Speed an ad loads
- C.
  
  Speed the page loads
- D.
  
  None of the above
Correct Answer
A. Cost per thousand

Explanation
CPM stands for Cost per thousand, which is a common advertising metric used to measure the cost of reaching one thousand potential customers or viewers. It is calculated by dividing the total cost of an advertising campaign by the number of impressions (views) it generates, and then multiplying by one thousand. This metric is commonly used in digital advertising, where advertisers pay a certain amount for every one thousand impressions their ad receives. Therefore, the correct answer is "Cost per thousand".

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10.

What does above the fold mean?
- A.
  
  Content at the top of the page
- B.
  
  Ads at the top of the page
- C.
  
  Where the header is located
- D.
  
  All of the above
Correct Answer
D. All of the above

Explanation
Above the fold refers to the portion of a webpage that is visible without scrolling down. It includes the content at the top of the page, any ads that are placed at the top, and also where the header is located. Therefore, the correct answer is "All of the above" as all three options are correct explanations for what above the fold means.

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11.

How Many Pageviews does TheLedger.com receive, on average, a monthly basis?
- A.
  
  6,100,000
- B.
  
  7,200,000
- C.
  
  6,400,000
- D.
  
  6,900,000
Correct Answer
C. 6,400,000

Explanation
The average number of pageviews that TheLedger.com receives on a monthly basis is 6,400,000.

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12.

How Many Unique Users does TheLedger.com receive, on average, on a monthly basis?
- A.
  
  425,000
- B.
  
  640,000
- C.
  
  690,000
- D.
  
  855,000
Correct Answer
B. 640,000

Explanation
The correct answer is 640,000. This implies that TheLedger.com receives an average of 640,000 unique users on a monthly basis.

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Current Version
Mar 19, 2023

Quiz Edited by
ProProfs Editorial Team
Jan 05, 2010

Quiz Created by
Ethorpe79

Pre-test: Basic Online Advertising

Is the first or “front” page on a Web site considered the starting point?

What is a page view?

What is a registered user?

What is a banner ad?

What is a click through?

What is a channel?

Do we sell online ads based on impressions CPM, clicks CPC or leads CPL?

What is an impression?

What is CPM?

What does above the fold mean?

How Many Pageviews does TheLedger.com receive, on average, a monthly basis?

How Many Unique Users does TheLedger.com receive, on average, on a monthly basis?