Online Sales Ultimate Quiz: Exam!

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| By Rtaoka

Rtaoka

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1/48 Questions

What does CPM stand for?
- Cost Per Million
- Cost Per Impressioin
- Cost Per Thousand
- Cost Per Margin
- Cost Per Measurement

About This Quiz

This quiz tests knowledge on key online sales and marketing concepts including CPM, ROI, and web advertising mechanics.

Online Sales Ultimate Quiz: Exam! - Quiz

Questions and Answers

2.

An impression represents:
- The number of users that see an ad
- The number of users that click an online ad
- The number of total page views
- The number of times an ad is displayed
- Page views divided by unique visitors
Correct Answer

A. The number of times an ad is displayed

Explanation

An impression represents the number of times an ad is displayed. This means that whenever an ad is shown to a user, it counts as one impression. It does not take into account whether the user clicked on the ad or not, or the number of page views or unique visitors. It simply measures the frequency at which the ad is shown to users.

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3.

What does ROI stand for?
- Reasonable Online Impressions
- Rush of Online Insertions
- Repeat Online Implementation
- Reach Out and Impress
- Return on Investment
Correct Answer

A. Return on Investment

Explanation

ROI stands for Return on Investment. It is a financial metric that measures the profitability of an investment. It calculates the return or profit generated from an investment relative to its cost. ROI is commonly used to evaluate the efficiency and effectiveness of an investment and helps businesses make informed decisions about where to allocate their resources. It is calculated by dividing the net profit from an investment by the initial cost of the investment and expressing it as a percentage. A higher ROI indicates a more profitable investment.

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4.

ZAG stands for?
- Zip Code, Age and Gender
- Zip Code, Address and Income
- Zeal, Ambition and Goals
- Zip Code Area and Geography
- Zip, Audio and Gif files
Correct Answer

A. Zip Code, Age and Gender

Explanation

The acronym ZAG stands for Zip Code, Age, and Gender. This combination of information is commonly used in demographic analysis, market research, and targeted advertising. By collecting zip code data, along with age and gender demographics, organizations can gain insights into the characteristics and preferences of specific regions and populations. This information can be used to tailor products, services, and marketing campaigns to better meet the needs and interests of different target groups.

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5.

An area on a web page that is visible without having to scroll down vertically is commonly known to be:
- Up top
- Above the fold
- In primary vision or PV
- High impact advertising
- A leaderboard
Correct Answer

A. Above the fold

Explanation

Above the fold refers to the portion of a web page that is visible to the user without the need to scroll down. This term is derived from the newspaper industry, where the most important headlines and content are placed on the top half of the front page, which is visible when the paper is folded. In web design, it is crucial to place important information, call-to-action buttons, and engaging content above the fold to capture the user's attention immediately and encourage further interaction with the website.

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6.

The action of clicking on a banner and having one's browser automatically redirected to the web page a banner is hyperlinked to, is commonly referred to as a:
- Click through
- Unique visit
- Impression
- Conversion rate
- Cookie setting
Correct Answer

A. Click through

Explanation

Click through refers to the action of clicking on a banner and being redirected to the web page it is linked to. It is a term commonly used in online advertising to measure the effectiveness of a banner ad in generating traffic to a specific website.

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7.

A term used to describe the process of getting a web visitor to accept an offer or become a paying customer.
- Extortion
- Advertising
- Impression
- Conversion
- Coerce
Correct Answer

A. Conversion

Explanation

Conversion refers to the process of persuading a web visitor to accept an offer or become a paying customer. It involves turning a potential customer into an actual customer by convincing them to take a desired action, such as making a purchase, signing up for a subscription, or filling out a form. The term "conversion" is commonly used in marketing and sales to measure the effectiveness of a campaign or website in converting visitors into customers.

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8.

A process by which a small file is sent from a web server to the local user's computer to store information unique to that browser. Often used by advertisers to keep track of the number and frequency of advertisements that have been shown to a visitor or by sites to help them determine the number of unique visitors.
- Coagulation
- Inertia
- Baking
- Cookies
- Java
Correct Answer

A. Cookies

Explanation

In the context of the given information, the correct answer is "cookies". Cookies are small files that are sent from a web server to a user's computer and are used to store information specific to that browser. They are commonly used by advertisers to track the number and frequency of ads shown to a visitor, as well as by websites to determine the number of unique visitors.

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9.

What is not a common way web site publishers sell online advertising?
- Cost per click
- Cost per conversion
- Cost per design
- Cost per lead or cost per inquiry
- CPM (impression based)
Correct Answer

A. Cost per design

Explanation

Cost per design is not a common way web site publishers sell online advertising. Common methods include cost per click, cost per conversion, cost per lead or cost per inquiry, and CPM (impression based). Cost per design refers to the cost of creating the design for the advertisement, rather than the actual sale or performance of the ad.

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10.

What is a software plugin that enables browsers to play multimedia animations? Some rich media advertisements require users to have this plugin.
- Flash
- USB
- Google Chrome
- FTP
- PDF
Correct Answer

A. Flash

Explanation

Flash is a software plugin that enables browsers to play multimedia animations. Some rich media advertisements require users to have this plugin. Flash allows browsers to display interactive multimedia content such as videos, games, and animations. It was widely used in the past for web-based multimedia content but has been largely phased out in recent years due to security concerns and the rise of alternative technologies like HTML5.

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11.

HTML code (www.something.com) that when clicked on redirects one's browser to another web page. Most banners are hyperlinked to the advertiser's web page.
- Java
- C++
- Hyperlink or URL
- Helios
- Flash
Correct Answer

A. Hyperlink or URL

Explanation

The correct answer is "Hyperlink or URL" because a hyperlink is a clickable link that redirects the user's browser to another web page. In HTML code, a hyperlink is created using the anchor tag () and the href attribute to specify the URL of the destination page. This allows users to easily navigate between different web pages by clicking on the hyperlinked text or image. Similarly, a URL (Uniform Resource Locator) is the address of a web page or resource on the internet, which can be used as a hyperlink to redirect the user to the specified location.

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12.

A type of advertisement that loads between web pages without having been requested by the visitor.
- Leaderboard
- Launchpad
- Pencil ad
- Roadblock
- Interstitial
Correct Answer

A. Interstitial

Explanation

An interstitial ad is a type of advertisement that appears between web pages without being requested by the visitor. It typically covers the entire screen or a significant portion of it, often with a countdown timer or a close button. This type of ad is known for being intrusive and interrupting the user's browsing experience. It is often used to display promotional content or important messages to a wide audience.

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13.

What type of image file format does helios not support?
- Png
- Bmp
- Swf
- Gif
- Jpg
Correct Answer

A. Bmp

Explanation

Helios does not support the BMP image file format.

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14.

Refers to the number of times a web page is displayed.
- ROI
- Impressions
- Page views
- Conversions
- CPM
Correct Answer

A. Page views

Explanation

Page views refers to the number of times a web page is displayed. This metric is used to measure the popularity and engagement of a website or specific pages within a website. It indicates how many times users have accessed and viewed the content on a particular page. Page views are important for understanding user behavior, tracking website performance, and determining the success of marketing campaigns.

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15.

Short for picture element, this is a measurement representing a single point in a graphic. Most ad units are measured with this.
- Pixel
- Points per centimeter
- Dot
- Flash
- Java
Correct Answer

A. Pixel

Explanation

A pixel is a measurement representing a single point in a graphic. It is commonly used to measure ad units.

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16.

The web page that a visitor was previously at before arriving at the current page as a result of clicking a hyperlink on the previous web page.
- Home page
- Lead
- Interstitial
- Referring page
- Forward
Correct Answer

A. Referring page

Explanation

The referring page refers to the web page that a visitor was previously on before clicking a hyperlink and arriving at the current page. It is the page that led the visitor to the current page.

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17.

Rich media is:
- Ad campaigns with more than 1 million impressions
- Ad technology that often includes graphics, audio or video that often enable users to interact with the banner without leaving the page on which it appears.
- Web sites operated by one of the top 10 media companies
- Video streaming
- Standard ad sizes such as 728x90 or 160x600
Correct Answer

A. Ad technology that often includes graphics, audio or video that often enable users to interact with the banner without leaving the page on which it appears.

Explanation

Rich media refers to ad technology that incorporates various multimedia elements such as graphics, audio, or video. These elements enhance user engagement and interaction with the banner ad without requiring them to navigate away from the current webpage. This type of ad format often provides a more immersive and interactive experience for users, allowing them to interact with the content directly within the ad itself.

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18.

Means a banner will appear anywhere on a web site as opposed to on a specific page or within a specific section.
- Cover all
- Front to back
- Widespread
- CPM
- Run of site
Correct Answer

A. Run of site

Explanation

The term "run of site" refers to a type of advertising placement where a banner will appear on any page of a website, rather than being limited to a specific page or section. This means that the banner will have a widespread coverage, appearing throughout the entire website from front to back. It is typically measured and priced based on the CPM (cost per thousand impressions) model.

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19.

A skyscraper refers to a banner of what dimensions?
- 300x250
- 160x600
- 234x60
- 88x31
- 728x90
Correct Answer

A. 160x600

Explanation

A skyscraper refers to a banner of dimensions 160x600. Skyscraper banners are tall and narrow, with a width of 160 pixels and a height of 600 pixels. This format is commonly used in online advertising to display vertical advertisements on the side of web pages.

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20.

A custom-built web page that directly corresponds with an advertiser's ad campaign. This is usually employed by advertisers without a web site.
- Pixel
- ROI
- Java
- Splash page
- Home page
Correct Answer

A. Splash page

Explanation

A splash page refers to a custom-built web page that is specifically designed to align with an advertiser's ad campaign. It is commonly used by advertisers who do not have a website. A splash page serves as an introductory page that captures the attention of visitors and provides them with relevant information about the ad campaign. It is typically visually appealing and includes a call-to-action to encourage users to engage further with the advertiser's offerings.

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21.

A term used to describe the total number of individuals to visit a site over a certain time period.
- Page views
- Unique visitors
- Young professionals
- Impressions
- Aggregate
Correct Answer

A. Unique visitors

Explanation

The term "unique visitors" refers to the total number of individuals who have visited a website within a specific time frame. Unlike "page views" or "impressions," which can include multiple views from the same visitor, unique visitors count each person only once. This metric is useful for understanding the reach and popularity of a website, as it provides insight into the actual number of different individuals who have engaged with the site. "Young professionals" and "aggregate" do not accurately describe this concept.

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22.

A URL is:
- The Internet "address" of a web site or web page on the world wide web.
- The home page
- Live streaming video
- More than 100 cookies
- An image reduced to 72 dpi
Correct Answer

A. The Internet "address" of a web site or web page on the world wide web.

Explanation

A URL, or Uniform Resource Locator, is a string of characters that serves as the "address" of a web page or website on the internet. It is used to locate and access specific resources, such as web pages, images, videos, or files, on the World Wide Web. URLs typically consist of several components, including the protocol (such as HTTP or HTTPS), the domain name, and the path to the specific resource. By entering a URL into a web browser, users can navigate to and view the desired web page or content.

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23.

How many ad banners are an advertiser allowed to run simultaneously during an online ad campaign?
- 1
- 2
- 5
- 6
- There is no set limit
Correct Answer

A. There is no set limit

Explanation

The correct answer is "there is no set limit" because there is no specific number of ad banners that an advertiser is allowed to run simultaneously during an online ad campaign. The number of ad banners can vary depending on the advertiser's strategy, budget, and the platform they are using for advertising. Some advertisers may choose to run multiple ad banners to target different audience segments or to test different creatives, while others may prefer to focus on a single ad banner. Ultimately, the decision on the number of ad banners to run is up to the advertiser's discretion.

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24.

How often may an advertiser change creative within a month?
- There is no set limit
- 6 times
- 3 times
- Twice
- Once
Correct Answer

A. There is no set limit

Explanation

An advertiser may change creative as often as they want within a month. There is no specific limit or restriction imposed on the number of times an advertiser can change their creative within a month. This allows advertisers to have flexibility and adapt their strategies based on the performance and effectiveness of their ads.

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25.

What information is provided within a Helios generated campaign report?
- Cost of ad per day
- ROI
- Conversion rate
- Impressions and click throughs
- A screenshot of the ad within our site
Correct Answer

A. Impressions and click throughs

Explanation

A Helios generated campaign report provides information about impressions and click throughs. This means that the report includes data about how many times the ad was displayed (impressions) and how many times it was clicked on (click throughs). This information is important for evaluating the effectiveness of the campaign and understanding the level of user engagement with the ad. It helps in measuring the reach and impact of the campaign and making informed decisions for future advertising strategies.

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26.

This run of site ad placement is offered at a $2 CPM, our most affordable online solution.
- 300x250 above the fold big box ad
- 160x600 skyscraper ad
- 728x90 footer ad
- 728x90 leaderboard ad
- Peelback
Correct Answer

A. 728x90 footer ad

Explanation

The given answer, 728x90 footer ad, is the correct choice because it is mentioned that this run of site ad placement is offered at a $2 CPM, making it the most affordable online solution. The other ad options mentioned, such as 300x250 above the fold big box ad, 160x600 skyscraper ad, and 728x90 leaderboard ad, are not specifically stated to be the most affordable options. Therefore, the 728x90 footer ad is the best choice considering the affordability criteria mentioned.

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27.

This high impact ad descends from the top of the page and is only displayed once per unique visitor (unless that visitor's computer is configured not to accept cookies).
- Launchpad
- Leaderboard
- Interstitial
- Peelback
- Skyscraper
Correct Answer

A. Launchpad

Explanation

A launchpad is a type of ad format that descends from the top of the page and is only shown once per unique visitor. It is a high impact ad that grabs the attention of the user. The ad is designed to be eye-catching and memorable, ensuring that it leaves a lasting impression on the visitor. The launchpad ad is effective in delivering a message or promoting a product or service due to its unique and attention-grabbing nature.

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28.

What advertising opportunities are available within our text alerts?
- Interstitial ad that links to the advertiser's web site
- Launchpad that doesn't link
- A short text ad that links to a longer all text message
- There are no ad opportunities within our text alert service
- 88x31 that doesn't link
Correct Answer

A. A short text ad that links to a longer all text message

Explanation

The correct answer is a short text ad that links to a longer all text message. This means that advertisers have the opportunity to place a brief advertisement within the text alerts, which can then be clicked on by the users to access a longer, more detailed message. This provides a way for advertisers to capture the attention of the audience and provide more information about their products or services.

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29.

What ad sizes are available on the frontpage of the montgomeryadvertiser.com?
- Big box, skyscraper, and footer
- Big box, skyscraper, leaderboard, and peelback
- Big box, leaderboard, skyscraper, and a 234x60
- Big box, skyscraper, peelback, launchpad, and a 88x31
- Launchpad, peelback, big box, skyscraper, 88x31 and video pre-roll
Correct Answer

A. Launchpad, peelback, big box, skyscraper, 88x31 and video pre-roll

Explanation

The available ad sizes on the frontpage of montgomeryadvertiser.com include launchpad, peelback, big box, skyscraper, 88x31, and video pre-roll.

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30.

How long can a video pre-roll advertisement be and what is the CPM?
- 20 seconds / $50 CPM
- 30 seconds / $40 CPM
- 15 seconds / $35 CPM
- 15 seconds / $25 CPM
- 10 seconds / $20 CPM
Correct Answer

A. 15 seconds / $25 CPM

Explanation

A video pre-roll advertisement can be 15 seconds long and the cost per thousand impressions (CPM) is $25.

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31.

What is the CPM for an e-newsletter ad and how many impressions are available each month?
- $30 CPM / 15,000 impressions
- $50 CPM / 120,000 impressions
- $40 CPM / 80,000 impressions
- $8 CPM / 24,500 impressions
- $18 CPM / 300,000 impressions
Correct Answer

A. $30 CPM / 15,000 impressions

Explanation

The CPM (Cost Per Thousand) for an e-newsletter ad is $30, and there are 15,000 impressions available each month. This means that advertisers would pay $30 for every 1,000 impressions of their ad, and there are a total of 15,000 impressions available.

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32.

What are 3 areas online that attract primarily women?
- Go play, obits, and world news
- Life, moms like me, and celebrate
- Classifieds, business and opinion
- Pluck forums, mobile site, and life
- Go play, sports, and local news
Correct Answer

A. Life, moms like me, and celebrate

Explanation

The areas online that attract primarily women are "life," "moms like me," and "celebrate." These categories likely appeal to women as they focus on topics such as parenting, lifestyle, and personal growth. Women may be more interested in these areas as they often play a significant role in managing household and family responsibilities. Additionally, these categories may provide a sense of community and support for women who share similar experiences and interests.

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33.

What are 3 areas online that primarily attract young people?
- Obits, sports, and world news
- Databases, coupons, and opinions
- Go play, business, and state news
- Prattville progress, JG Tate's blog, and pluck forums
- Go play, pet photo gallery, college sports microsites, and text alerts
Correct Answer

A. Go play, pet photo gallery, college sports microsites, and text alerts

Explanation

The correct answer is "go play, pet photo gallery, college sports microsites, and text alerts." These areas primarily attract young people because they are related to leisure activities, entertainment, and popular interests among young individuals. "Go play" refers to online gaming platforms or websites, which are popular among young people. The "pet photo gallery" is likely to attract young people who are interested in sharing and viewing cute or funny pictures of pets. "College sports microsites" are likely to attract young people who are interested in following and supporting their favorite college sports teams. "Text alerts" are a convenient way for young people to stay updated on various topics or receive notifications about events or promotions.

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34.

What are 3 areas online that attract business leaders (for B2B advertising)?
- Business, news, and the worthless checks database
- Obits, sports, and go play
- Life, sports, and photo galleries
- Blogs, Maxwell Gunter Dispatch, and classifieds
- E-newsletter, text alerts, and the mobile site
Correct Answer

A. Business, news, and the worthless checks database

Explanation

The correct answer is business, news, and the worthless checks database. These three areas attract business leaders because they provide relevant and up-to-date information about the business world, which is crucial for making informed decisions. The news section keeps them updated on current events and trends, while the business section provides insights and analysis specific to their industry. The worthless checks database helps them mitigate financial risks by identifying potential fraudulent activities. Overall, these areas cater to the needs and interests of business leaders, making them attractive for B2B advertising.

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35.

What things do you want to accomplish in a phone call to set an appointment?
- Educate the business owner of the product you wish to pitch, get a date and time to meet, and get an email address
- Sell the value of online, conduct a needs analysis, and get a date and time to meet
- Collect as much information as possible about the prospect's business
- Get the direct phone number of the decision maker, an email address, a fax number, and provide a strong introduction of yourself
- Get a date and time to meet
Correct Answer

A. Get a date and time to meet

Explanation

The goal of a phone call to set an appointment is to secure a specific date and time to meet with the person being called. This allows for further discussion and interaction in person, where more detailed information can be provided and questions can be answered.

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36.

How many unique visitors does the montgomeryadvertiser.com average per month?
- 100,000
- 5.9 million
- 200,000
- 350,000
- 775,000
Correct Answer

A. 350,000

Explanation

The given answer of 350,000 suggests that the montgomeryadvertiser.com website averages 350,000 unique visitors per month. This means that, on average, 350,000 different individuals visit the website within a month's time.

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37.

When is it advisable for an advertiser to change its creative?
- Once a year
- Once a month
- Once a week
- Never
- Once weekly if the ad achieves less than a 3% click through rate
Correct Answer

A. Once a month

Explanation

It is advisable for an advertiser to change its creative once a month. This frequency allows the advertiser to keep the content fresh and engaging for the audience. By changing the creative regularly, the advertiser can test different approaches, messages, and visuals to optimize the campaign's performance. It also helps to prevent ad fatigue and maintain the audience's interest. However, changing the creative too frequently may not provide enough time to gather sufficient data and insights for effective optimization. Therefore, a monthly interval strikes a balance between keeping the content updated and allowing for meaningful analysis.

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38.

How soon should you contact an advertiser about renewal of its online ad?
- 1 week prior to the end of the campaign
- 2 weeks prior to the end of the campain
- 3 weeks prior to the end of the campaign
- 6 weeks prior to the end of the campaign
- Never. if the advertiser wants to renew, the company will contact you.
Correct Answer

A. 6 weeks prior to the end of the campaign

Explanation

It is recommended to contact an advertiser about renewal of its online ad 6 weeks prior to the end of the campaign. This allows for ample time for discussions, negotiations, and preparations for the renewal. By reaching out early, it shows proactive engagement and gives both parties sufficient time to plan and make decisions regarding the renewal.

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39.

How often should an advertiser receive a stats report and how should it be delivered?
- Once a year / by email
- Once a year / explained over the phone
- Once a month / explained in person
- Quarterly / by email
- Once a month / explained over the phone
Correct Answer

A. Once a month / explained in person

Explanation

An advertiser should receive a stats report once a month and it should be explained in person. This allows for a more detailed and interactive discussion about the report, providing the advertiser with the opportunity to ask questions, seek clarification, and gain a deeper understanding of the data. Email or phone explanations may not be as effective in conveying the information and addressing any concerns or queries in real-time.

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40.

How many unique users does the moms like me site average per month?
- 350,000
- 4 million
- 8,000
- 72,000
- 214,221
Correct Answer

A. 8,000

Explanation

The correct answer is 8,000. This indicates that the moms like me site averages 8,000 unique users per month.

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41.

Daisy's Thumpin Bar wants to promote ladies night to single area women between 21-30 years old. Which is not a "great" recommendation?
- ROS zagging women
- ROS zagging 21-30 year olds
- ROS zagging area zip codes
- Go Play, Life, Celebrate and text alerts
- Moms like me
Correct Answer

A. Moms like me

Explanation

The option "moms like me" is not a great recommendation because the target audience for the promotion is single area women between 21-30 years old, and "moms like me" implies a different demographic of women who are mothers.

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42.

An advertiser has run a big box for 12 months and refuses to extend its campaign because it has had few click-throughs or no noticeable results. What is the best way to approach the advertiser?
- The customer knows best. Pitch a print ad.
- Conduct another needs assessment and be prepared to offer a high impact placement such as a launchpad, peelback or interstitial
- Offer the same placement but with more impressions
- Suggest switching to the moms like me site
- Explain how the company should have switched creative more often
Correct Answer

A. Conduct another needs assessment and be prepared to offer a high impact placement such as a launchpad, peelback or interstitial

Explanation

The best way to approach the advertiser is to conduct another needs assessment and be prepared to offer a high impact placement such as a launchpad, peelback, or interstitial. This approach allows the advertiser to reassess their goals and target audience, and provides them with alternative advertising options that may yield better results. By offering a high impact placement, the advertiser may be more inclined to continue their campaign and see improved click-through rates and noticeable results.

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43.

Why is online advertising better than radio advertising?
- You can't click on a radio ad
- Requires active listening
- Difficult to take notes about the ad when you are driving
- Not well targeted as most genres have a mixed demographic audience
- All of the above
Correct Answer

A. All of the above

Explanation

Online advertising is better than radio advertising for multiple reasons. Firstly, online ads allow users to directly interact with them by clicking on them, which is not possible with radio ads. This enables immediate engagement and potential conversion. Secondly, online advertising requires active listening, as users actively search for information or products they are interested in. In contrast, radio ads may be ignored or not noticed by listeners. Additionally, taking notes about a radio ad while driving is difficult and unsafe. Lastly, radio ads often have a mixed demographic audience, making it challenging to target specific groups effectively. Therefore, all of the above reasons make online advertising a more advantageous option.

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44.

What is the best way to convey to a prospect that has never advertised online that it will be effective?
- A value story
- Quote market research indicating the popularity of the Internet
- Explain how we can provide statistical reports at the end of the month
- Explain how our site is more popular than WSFA's site
- Never suggest their ad might be effective as it's misleading
Correct Answer

A. A value story

Explanation

A value story is the best way to convey to a prospect that advertising online will be effective. By sharing a value story, you can explain the benefits and advantages that the prospect can gain from advertising online. This approach allows you to showcase the value proposition of online advertising, highlighting how it can help the prospect reach their target audience, increase brand visibility, generate leads, and ultimately achieve their business goals. It helps to build trust and confidence in the effectiveness of online advertising by presenting real-life examples and success stories.

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45.

When pitching online, what are some key issues to focus on?
- CPM, web site stats, and the number of impressions the prospect would get for a certain dollar amount
- Each placement opportunity and how each reaches a specific target audience
- The comparison of online advertising to radio, tv, billboards, newspaper, and the yellow pages
- Statistical research indicating the behavioral tendencies of online users
- The benefits of advertising on our web sites via value stories & how a particular campaign can specifically meet the prospect's needs
Correct Answer

A. The benefits of advertising on our web sites via value stories & how a particular campaign can specifically meet the prospect's needs

Explanation

When pitching online, it is important to focus on the benefits of advertising on our web sites through value stories and how a particular campaign can specifically meet the prospect's needs. This means highlighting the unique advantages and value that our web sites offer for advertising purposes, and demonstrating how our campaign can address the specific requirements and goals of the prospect. This approach shows a customer-centric mindset and emphasizes the potential positive outcomes for the prospect, making it more likely to capture their interest and secure their business.

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46.

With online advertising, impressions and click-throughs can be traced including the date of the clicks and the specific pages where the ad was clicked. In addition, online ads can be targeted to reach a specific gender and age group. What other advertising mediums can provide this level of measurement and targeting?
- Television
- Radio
- Newspaper
- Billboards
- None
Correct Answer

A. None

Explanation

None of the other advertising mediums mentioned (television, radio, newspaper, billboards) can provide the same level of measurement and targeting as online advertising. Unlike online advertising, these traditional mediums do not have the capability to track impressions and click-throughs, nor can they target specific demographics such as gender and age group. Therefore, the correct answer is None.

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47.

A gun shop wants to reach men 21-45 years old across Alabama. What are the best sections to pitch?
- Life, Celebrate, Go Play, and obits zagged by gender and age
- Hunting photo gallery, sports, JG Tate's blog, news and business zagged by gender and age
- Moms like me, opinion, and blogs zagged by gender and age and day parted in the mornings and early evening
- Real estate, jobs, and classifieds zagged by gender
- Pitch print. we don't provide content targeting men
Correct Answer

A. Hunting photo gallery, sports, JG Tate's blog, news and business zagged by gender and age

Explanation

The best sections to pitch would be hunting photo gallery, sports, JG Tate's blog, news, and business. These sections are zagged by gender and age, meaning they are specifically tailored to reach men aged 21-45 across Alabama.

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48.

People are more likely to buy when they can visualize themselves as customers. Car dealerships use this concept by allowing shoppers to test drive vehicles. What is the best way to practically achieve this when pitching online?
- Through a spec ad
- Through a value story
- Through a screenshot of our web site and a verbal description of how the prospect's ad might look
- By drawing an advertisement concept on a napkin or piece of paer
- By giving the customer 3 weeks of free advertising
Correct Answer

A. Through a spec ad

Explanation

The best way to practically achieve visualizing themselves as customers when pitching online is through a spec ad. A spec ad is a sample advertisement that is specifically created for the prospect, showcasing how their ad might look if they choose to advertise with the company. This allows the prospect to imagine their business being promoted and helps them make a more informed decision about purchasing the advertising service.

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Jul 08, 2009

Quiz Created by
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Online Sales Ultimate Quiz: Exam!

What does CPM stand for?

An impression represents:

What does ROI stand for?

ZAG stands for?

An area on a web page that is visible without having to scroll down vertically is commonly known to be:

The action of clicking on a banner and having one's browser automatically redirected to the web page a banner is hyperlinked to, is commonly referred to as a:

A term used to describe the process of getting a web visitor to accept an offer or become a paying customer.

What is not a common way web site publishers sell online advertising?

What is a software plugin that enables browsers to play multimedia animations? Some rich media advertisements require users to have this plugin.

HTML code (www.something.com) that when clicked on redirects one's browser to another web page. Most banners are hyperlinked to the advertiser's web page.

A type of advertisement that loads between web pages without having been requested by the visitor.

What type of image file format does helios not support?

Refers to the number of times a web page is displayed.

Short for picture element, this is a measurement representing a single point in a graphic. Most ad units are measured with this.

The web page that a visitor was previously at before arriving at the current page as a result of clicking a hyperlink on the previous web page.

Rich media is:

Means a banner will appear anywhere on a web site as opposed to on a specific page or within a specific section.

A skyscraper refers to a banner of what dimensions?

A custom-built web page that directly corresponds with an advertiser's ad campaign. This is usually employed by advertisers without a web site.

A term used to describe the total number of individuals to visit a site over a certain time period.

A URL is:

How many ad banners are an advertiser allowed to run simultaneously during an online ad campaign?

How often may an advertiser change creative within a month?

What information is provided within a Helios generated campaign report?

This run of site ad placement is offered at a $2 CPM, our most affordable online solution.

This high impact ad descends from the top of the page and is only displayed once per unique visitor (unless that visitor's computer is configured not to accept cookies).

What advertising opportunities are available within our text alerts?

What ad sizes are available on the frontpage of the montgomeryadvertiser.com?

How long can a video pre-roll advertisement be and what is the CPM?

What is the CPM for an e-newsletter ad and how many impressions are available each month?

What are 3 areas online that attract primarily women?

What are 3 areas online that primarily attract young people?

What are 3 areas online that attract business leaders (for B2B advertising)?

What things do you want to accomplish in a phone call to set an appointment?

How many unique visitors does the montgomeryadvertiser.com average per month?

When is it advisable for an advertiser to change its creative?

How soon should you contact an advertiser about renewal of its online ad?

How often should an advertiser receive a stats report and how should it be delivered?

How many unique users does the moms like me site average per month?

Daisy's Thumpin Bar wants to promote ladies night to single area women between 21-30 years old. Which is not a "great" recommendation?

An advertiser has run a big box for 12 months and refuses to extend its campaign because it has had few click-throughs or no noticeable results. What is the best way to approach the advertiser?

Why is online advertising better than radio advertising?

What is the best way to convey to a prospect that has never advertised online that it will be effective?

When pitching online, what are some key issues to focus on?

A gun shop wants to reach men 21-45 years old across Alabama. What are the best sections to pitch?

People are more likely to buy when they can visualize themselves as customers. Car dealerships use this concept by allowing shoppers to test drive vehicles. What is the best way to practically achieve this when pitching online?