Multiple Choice Questions On Basics Of Marketing! Trivia

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  • 1/20 Questions

    Market Expansion means______

    • Hiring more staff
    • Firing more staff
    • Buying more products
    • Buying more companies
    • Growth in sales through existing and new products
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About This Quiz

Explore the essentials of marketing with this trivia on customer service, public relations, communication, buyer behavior, and sales techniques. This quiz assesses understanding of core marketing concepts and skills, essential for professionals and learners in the field.

Marketing Quizzes & Trivia

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  • 2. 

    Networking makes Marketing:

    • Very difficult

    • Very cumbersome

    • Easy to handle

    • Has no role in marketing

    • None of these

    Correct Answer
    A. Easy to handle
    Explanation
    Networking makes marketing easy to handle because it allows individuals to establish and maintain connections with potential clients, customers, and partners. Through networking, individuals can build relationships, exchange information, and gain access to opportunities that can help promote their products or services. Networking provides a platform for sharing ideas, collaborating, and expanding one's professional network, which can ultimately lead to increased visibility, credibility, and business growth.

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  • 3. 

    Customer Service

    • Is an integral part of marketing

    • Has no role in marketing

    • Is required only by salesmen

    • Is not required by salesmen

    • None of these

    Correct Answer
    A. Is an integral part of marketing
    Explanation
    Customer service is an integral part of marketing because it plays a crucial role in building and maintaining customer relationships. Good customer service helps to enhance the overall customer experience, which in turn promotes customer satisfaction and loyalty. By providing excellent customer service, companies can differentiate themselves from competitors and create a positive brand image. Additionally, customer service can also contribute to word-of-mouth marketing, as satisfied customers are more likely to recommend a company to others. Therefore, customer service is an essential component of a successful marketing strategy.

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  • 4. 

    A Call in Marketing means:

    • To phone the customers

    • To visit the customers

    • To visit the Marketing site

    • To call on prospective customers

    • None of these

    Correct Answer
    A. To call on prospective customers
    Explanation
    A call in marketing refers to the act of contacting or reaching out to potential customers or clients. This can be done through phone calls, where marketers make direct calls to prospects to promote their products or services. Visiting customers or marketing sites may be part of the marketing process, but the specific term "call" typically refers to phone calls made to prospective customers. Therefore, the correct answer is "to call on prospective customers."

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  • 5. 

    Effective marketing helps in ______

    • Developing new product

    • Creating a competitive environment

    • Building demand for products

    • All of these

    • None of these

    Correct Answer
    A. All of these
    Explanation
    Effective marketing helps in developing new products by conducting market research and identifying consumer needs and preferences. It also helps in creating a competitive environment by promoting the unique selling points of the product and differentiating it from competitors. Additionally, marketing plays a crucial role in building demand for products through various strategies such as advertising, brand positioning, and targeted promotions. Therefore, all of these options are correct as effective marketing encompasses all these aspects.

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  • 6. 

    Public Relation is

    • Part of Customer Service

    • Part of marketing

    • Part of Image Building

    • All of these

    • None of these

    Correct Answer
    A. All of these
    Explanation
    Public relations is a multifaceted field that encompasses various aspects of customer service, marketing, and image building. It involves managing relationships and communication between an organization and its target audience, which includes providing excellent customer service, promoting the organization's products or services through marketing strategies, and shaping a positive public image through various PR activities. Therefore, the correct answer is "All of these."

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  • 7. 

    Successful marketing aims at:  

    • Increasing the sales volume

    • Increasing the profits

    • Increasing the output of the sales persons

    • All of these

    • None of these

    Correct Answer
    A. All of these
    Explanation
    Successful marketing aims at increasing the sales volume, increasing the profits, and increasing the output of the sales persons. This means that a successful marketing strategy should not only focus on increasing sales but also on maximizing profits and improving the performance and productivity of the sales team. By achieving all of these objectives, a company can effectively grow its business and achieve sustainable success in the market.

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  • 8. 

    Source of Sales Leads are _____

    • Data Mining

    • Market Research

    • Media outlets

    • Promotional Programs

    • All of these

    Correct Answer
    A. All of these
    Explanation
    The correct answer is "All of these" because sales leads can come from various sources such as data mining, market research, media outlets, and promotional programs. Data mining involves analyzing large sets of data to identify potential leads. Market research helps in understanding the target market and identifying potential customers. Media outlets can generate leads through advertising and publicity. Promotional programs like discounts or giveaways can attract potential customers and generate leads. Therefore, all of these sources can contribute to generating sales leads.

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  • 9. 

    Buyer Resistance means

    • Buyers fighting with the salesmen

    • Reluctant salesmen

    • Indifferent salesmen

    • Hesitant buyers

    • None of these

    Correct Answer
    A. Hesitant buyers
    Explanation
    Buyer resistance refers to the reluctance or hesitation on the part of buyers to make a purchase. It is not about buyers fighting with salesmen or the attitude of salesmen. Instead, it is about the hesitation or reluctance that buyers may have in committing to a purchase, which could be due to various factors such as price, product quality, or trust in the seller. Therefore, the correct answer is "hesitant buyers."

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  • 10. 

    Promotion in Marketing means____

    • Passing an examination

    • Elevation from one grade to another

    • Selling the products through various means

    • Selling the product in specific area

    • All of these

    Correct Answer
    A. Selling the products through various means
    Explanation
    Promotion in marketing refers to the process of selling products through various means. This includes using advertising, sales promotion, public relations, and personal selling to create awareness and generate demand for the products. By utilizing different marketing channels and strategies, companies can effectively reach their target audience and persuade them to purchase their products. Therefore, the correct answer is "selling the products through various means."

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  • 11. 

    Rural Marketing can be more effective if it is arranged through:  

    • Melas

    • Village fairs

    • Door to door campaigns

    • All of these

    • None of these

    Correct Answer
    A. All of these
    Explanation
    Rural marketing can be more effective if it is arranged through melas, village fairs, and door-to-door campaigns. These methods allow marketers to directly engage with the rural population, understand their needs and preferences, and build trust and relationships. Melas and village fairs provide a platform for showcasing products and services to a large audience, while door-to-door campaigns enable personalized communication and demonstration of products. By utilizing all of these methods, marketers can maximize their reach and impact in rural areas.

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  • 12. 

    Delivery Channel means_____

    • Maternity wards

    • Handing over the products to the buyers

    • Place where products are made available to the buyers

    • All of these

    • None of these

    Correct Answer
    A. Place where products are made available to the buyers
    Explanation
    Delivery channel refers to the place or method through which products are made available to the buyers. It can include physical locations such as stores or online platforms where customers can purchase products. This term is commonly used in marketing and distribution strategies to ensure that products reach the intended consumers efficiently and conveniently.

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  • 13. 

    Closing the Sale means

    • Close down marketing functions

    • Stop selling

    • Successful completion of a call

    • All of these

    • None

    Correct Answer
    A. Successful completion of a call
    Explanation
    Closing the sale refers to the successful completion of a call, which means that the salesperson has effectively persuaded the customer to make a purchase. This involves overcoming objections, addressing any concerns, and ultimately convincing the customer to commit to buying the product or service. It is an essential step in the sales process and often signifies the achievement of the salesperson's goal. The other options, such as closing down marketing functions or stopping selling, do not accurately describe the concept of closing the sale.

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  • 14. 

    The target Group of marketing of Internet Banking is:

    • All customers

    • All literate customers

    • All computer literate customers

    • Only borrowers

    • All of these

    Correct Answer
    A. All computer literate customers
    Explanation
    The target group for marketing of Internet Banking is all computer literate customers. This means that the marketing efforts are focused on individuals who have the knowledge and ability to use computers and engage in online banking activities. By targeting this specific group, the aim is to promote and encourage the use of Internet Banking services among those who are already familiar with technology and have the necessary skills to navigate online platforms.

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  • 15. 

    Marketing can be attractive if

    • Salesmen are attractive

    • Customers are attractive

    • More customers are attracted

    • All of these

    • None of these

    Correct Answer
    A. More customers are attracted
    Explanation
    The correct answer is "more customers are attracted." This is because marketing aims to attract more customers and increase sales. While having attractive salesmen and customers can be beneficial, the ultimate goal of marketing is to attract a larger customer base.

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  • 16. 

    Rural Marketing need not be resorted to because:  

    • Rural persons do not understand marketing

    • It is not cost variable

    • It is a waste of time

    • All the statements are false

    • All the statements are true

    Correct Answer
    A. All the statements are false
    Explanation
    The correct answer is "all the statements are false". This means that rural marketing should not be avoided because rural persons do understand marketing, it is a cost variable, and it is not a waste of time. This suggests that rural marketing is important and should be considered as a viable strategy.

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  • 17. 

    Market Segmentation means  

    • Dividing the market into various groups

    • Segmenting by age

    • Segmenting by tastes

    • Segmenting by tastes

    • All of the above

    Correct Answer
    A. All of the above
    Explanation
    Market segmentation refers to the process of dividing the market into various groups based on different criteria such as age, tastes, preferences, demographics, etc. This allows businesses to target specific segments of the market with tailored marketing strategies and products that cater to the unique needs and characteristics of each segment. By segmenting the market, businesses can effectively reach and engage with their target audience, increase customer satisfaction, and maximize their marketing efforts. Therefore, the correct answer is "All of the above" as market segmentation involves dividing the market into various groups based on age, tastes, and other factors mentioned.

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  • 18. 

    Effective communication is

    • Not required if demand exceeds supply

    • A sine-qua-non for marketing

    • Good vocabulary

    • All of these

    • None of these

    Correct Answer
    A. A sine-qua-non for marketing
    Explanation
    Effective communication is a sine-qua-non for marketing because it plays a crucial role in conveying the message about a product or service to potential customers. Without effective communication, it would be challenging to create awareness, generate interest, and persuade customers to make a purchase. Communication helps in building relationships with customers, understanding their needs, and addressing their concerns. It also enables marketers to differentiate their products from competitors and create a strong brand image. Overall, effective communication is essential for successful marketing strategies.

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  • 19. 

    One of the methods for Market Monitoring is ______  

    • To watch TV serials

    • To discuss with other sales persons

    • To monitor media outlets

    • All of these

    • None of these

    Correct Answer
    A. To discuss with other sales persons
    Explanation
    To discuss with other sales persons is one of the methods for Market Monitoring. This method involves engaging in conversations and exchanging information with other salespersons in order to gain insights into market trends, customer preferences, and competitor strategies. By discussing with other salespersons, individuals can gather valuable information that can help them make informed decisions and stay updated with the latest developments in the market.

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  • 20. 

    Innovation means:

    • Product designing

    • New ideas

    • Motivation

    • Only 1 and 2

    • Only 2 and 3

    Correct Answer
    A. Only 1 and 2
    Explanation
    Innovation refers to the process of introducing new ideas and designing new products. It involves coming up with creative solutions and implementing them to bring about positive change. Motivation, on the other hand, is not directly related to innovation as it is more focused on driving individuals to achieve their goals. Therefore, the correct answer is "Only 1 and 2" because innovation encompasses both product designing and new ideas.

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  • Current Version
  • Nov 16, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Feb 29, 2012
    Quiz Created by
    Bankexamsportal
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