Pharmaceutical Marketing Knowledge Quiz!

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| By Catherine Halcomb
Catherine Halcomb
Community Contributor
Quizzes Created: 1443 | Total Attempts: 6,686,485
| Attempts: 669
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  • 1/12 Questions

    Kaizen Theory is 

    • A Japanese theory 
    • An American theory 
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About This Quiz


Are you into the pharmaceutical business or planning to start? It is a perfect quiz to check your knowledge of Pharmaceutical Marketing. If you get the perfect score on this quiz, you are all set to do well in your pharmaceutical business. This quiz will enhance your knowledge also. Play this quiz and get the best scores. All the best!

Pharmaceutical Marketing Knowledge Quiz! - Quiz

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  • 2. 

    The marketing department should know how to determine the price and this is goes under?

    • Expected sales of the product.

    • Price of competing products

    • Price of competitors 

    • Nature of the market.

    • All the above 

    • NOT mention

    Correct Answer
    A. All the above 
    Explanation
    The marketing department should consider all of the mentioned factors (expected sales of the product, price of competing products, price of competitors, and nature of the market) when determining the price. Each of these factors plays a crucial role in setting the price of a product. By considering expected sales, the marketing department can assess the demand for the product and adjust the price accordingly. Analyzing the price of competing products and competitors' pricing strategies helps in positioning the product competitively in the market. Additionally, understanding the nature of the market provides insights into the target audience, their purchasing power, and market dynamics, which influence pricing decisions.

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  • 3. 

    The price of the product at the intro stage might be low or high!

    • Not true

    • True

    Correct Answer
    A. True
    Explanation
    During the introduction stage of a product, the price can be either low or high. This is because companies may choose to set a low price to attract customers and gain market share quickly. On the other hand, some companies may opt for a high price to create a perception of exclusivity and premium quality. Therefore, it is true that the price of the product at the intro stage might be low or high.

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  • 4. 

    A few micrograms difference in the composition of the active ingredient of a tablet may injure the sales curve but not the patient.

    • True

    • False 

    Correct Answer
    A. False 
    Explanation
    A few micrograms difference in the composition of the active ingredient of a tablet can actually have a significant impact on the patient's health. Even a small variation in dosage can affect the efficacy and safety of the medication, potentially leading to adverse reactions or inadequate treatment. Therefore, it is important to ensure precise and consistent composition of active ingredients in tablets to protect the patient's well-being.

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  • 5. 

    One doesn't purchase a product that he doesn't know exist.

    • Yes

    • Not True

    Correct Answer
    A. Yes
    Explanation
    This statement is stating that a person cannot purchase a product if they are not aware of its existence. This is true because in order for someone to make a purchase, they first need to know that the product exists and is available for purchase. Without this knowledge, they would not be able to make a purchase. Therefore, the statement is correct.

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  • 6. 

    To make your discussion long, not boring, very active, you have to use? 

    • Open question 

    • Ice breaker 

    • Closed question 

    Correct Answer
    A. Open question 
    Explanation
    Open questions are a useful tool for making discussions long, engaging, and active. Unlike closed questions that can be answered with a simple "yes" or "no," open questions encourage the speaker to provide more detailed and thoughtful responses. By asking open questions, the conversation becomes more interactive and allows for a deeper exploration of the topic at hand. This helps to keep the discussion interesting and prevents it from becoming boring or stagnant. Additionally, open questions can serve as ice breakers, as they invite participants to share their thoughts and experiences, fostering a more relaxed and inclusive atmosphere.

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  • 7. 

    Wholesales indirect distribution channels. 

    • False

    • True

    Correct Answer
    A. True
    Explanation
    The statement "Wholesales indirect distribution channels" is true. Wholesales indirect distribution channels refer to the process of selling products to intermediaries or wholesalers who then sell the products to retailers or directly to consumers. This distribution channel allows manufacturers to reach a wider market and reduce their costs by selling in bulk to intermediaries. Therefore, the given answer "True" is correct.

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  • 8. 

    The PLC has ____ stages.

    • 5 stages 

    • 3 to 4 stages 

    • 4 stages 

    • 5 -6 stages 

    Correct Answer
    A. 4 stages 
    Explanation
    The correct answer is 4 stages. This suggests that the PLC (Programmable Logic Controller) has four stages in its operation or functioning. However, without further context or information, it is not possible to determine what these stages specifically refer to. It could be stages of programming, stages of execution, or any other stages involved in the PLC's operation.

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  • 9. 

    My customers purchase my product, Value increase, Customer retention increase, this is called 

    • CLC

    • PLC

    Correct Answer
    A. CLC
    Explanation
    CLC stands for Customer Lifetime Value. In this context, the explanation for the correct answer is that when customers purchase a product, the value of the company increases. Additionally, when the value of the company increases, it becomes easier to retain customers, as they see the benefits of continuing to use the product. Therefore, the increase in customer value and customer retention is referred to as CLC.

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  • 10. 

    Your product is in the first steps of the growth stage, with no competitors yet; what are your expectations about the sales? 

    • Almost high 

    • Increase suddenly 

    Correct Answer
    A. Increase suddenly 
    Explanation
    In the growth stage, a product typically experiences a rapid increase in sales due to factors such as increased consumer awareness, positive word-of-mouth, and effective marketing strategies. Since there are no competitors yet, the product has a unique advantage in the market, which can further contribute to a sudden increase in sales. Therefore, the expectation for sales in this scenario would be an increase suddenly.

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  • 11. 

    The science of exploring and creating, Then delivering the value to satisfy the need of a target.

    • Definition of marketing " Philip Kotler" 

    • Pharmaceutical marketing 

    • Not approved as a definition of " Marketing " 

    • Marketing definition of " AMA" 

    Correct Answer
    A. Definition of marketing " Philip Kotler" 
    Explanation
    The given correct answer is "Definition of marketing 'Philip Kotler'". This suggests that the explanation is referring to the definition of marketing provided by Philip Kotler, a renowned marketing expert. However, without the actual definition provided by Philip Kotler, it is not possible to provide a specific explanation for this answer.

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  • 12. 

    A Medical representative went to a doctor when he started to speak the doctor interrupted him, and suddenly he started to ask about the company's history he worked for and how he entered the office, what do you think about the behavior of the doctor.  

    • Very passive, I will listen and explain everything. 

    • Very aggressive, I will leave the office directly. 

    • Very aggressive, I will listen to his questions and answer every concern, then I will ask him to give me time to start to speak about my product. 

    • Very aggressive/ analyzer .... I will be very active in listening , answer all the concerns , ask for permission to start the discussion.

    Correct Answer
    A. Very aggressive/ analyzer .... I will be very active in listening , answer all the concerns , ask for permission to start the discussion.
    Explanation
    The behavior of the doctor can be described as very aggressive/analyzer. He interrupted the medical representative and started asking about the company's history and how he entered the office. This shows that the doctor is assertive and wants to gather all relevant information before allowing the medical representative to speak about their product. The medical representative should be prepared to actively listen, answer all the concerns, and ask for permission to start the discussion.

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Quiz Review Timeline (Updated): Mar 22, 2023 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Mar 22, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Jan 07, 2021
    Quiz Created by
    Catherine Halcomb
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