YouTube Optimization And Video - Smbt13
This quiz, titled 'YouTube Optimization and Video - SMBT13,' assesses knowledge on YouTube's impact in online video viewing, effective strategies for video visibility in SERPs, characteristics of viral videos, video SEO techniques, popular video formats, and the technical standards like H. 264. It's essential for learners aiming to excel in digital video marketing.
- 1.
According to a study by Nielsen, Youtube account for about ___% of all US online video viewing
- A.
65
- B.
70
- C.
75
- D.
80
Correct Answer
B. 70Explanation
According to a study by Nielsen, YouTube accounts for approximately 70% of all US online video viewing. This suggests that a significant majority of online video consumption in the US is done through YouTube.Rate this question:
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- 2.
According to one study, 50% of clicks went to video when included in ________?
- A.
Google Results
- B.
Google.com
- C.
SERP
- D.
None of the above
Correct Answer
C. SERPExplanation
This was the study done by Searchmetrics where once video was part of search engine results pages, about 50% of clicks went to the video.Rate this question:
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- 3.
I have created a video where a mountaineer climbs Mt. Everest in 4 hours. This video could go viral as it is a good example of...
- A.
A video which is funny
- B.
A video that displays talent
- C.
A video with a feeling of awe
- D.
None of the above
Correct Answer
C. A video with a feeling of aweExplanation
There are many common factors into what makes a video go viral but a feeling of awe is one of those factors.Rate this question:
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- 4.
One way to research what kinds of videos are ranking well on YouTube is to...
- A.
Do a search on YouTube for videos
- B.
Search by YouTube usernames of competition
- C.
Search by your top keywords
- D.
Search by number of video views
Correct Answer
C. Search by your top keywordsExplanation
One way to start researching your competition is by taking your top keywords and see who's ranking high.Rate this question:
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- 5.
_______________ have identified a specific need that viewers are looking for.
- A.
Humorous Videos
- B.
How-to Videos
- C.
Expert Videos
- D.
Customer Testimonials Videos
Correct Answer
B. How-to VideosExplanation
There is always a huge segment of audience that are looking to learn about a specific topic. Whether be it social media, how to tie a tie, or working out. With How-to videos you can identify this specific need of your target audience.Rate this question:
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- 6.
The most common video compression standard used online is...
- A.
AAC
- B.
H.262
- C.
AIFF
- D.
H.264
Correct Answer
D. H.264Explanation
H.264/MPEG-4 Part 10 or AVC (Advanced Video Coding) is a standard for video compression, and is currently one of the most commonly used formats for the recording, compression, and distribution of high definition video including YouTube.Rate this question:
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- 7.
Among other things the 3 main components of YouTube Video optimization is...
- A.
Content, Keywords, SEO
- B.
Storyline, Keywords, Content
- C.
Age of video, Keywords, Content
- D.
Humor, Content, SEO
Correct Answer
A. Content, Keywords, SEOExplanation
In order to optimize your videos for SEO always ensure to have original content, then using targeted keywords through YouTube's internal keyword tool, and finally apply SEO basics to your videos.Rate this question:
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- 8.
Your YouTube marketing efforts can be measured with...
- A.
Video Views
- B.
Search engine traffic
- C.
Video Embeds
- D.
All of the above
Correct Answer
D. All of the aboveExplanation
Number of metrics can be attached to your video marketing efforts like video views, search engine traffic, video embeds, retweets, and so on.Rate this question:
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- 9.
After you upload your video on YouTube, YouTube provides you with ______ words for your video description?
- A.
350
- B.
300
- C.
250
- D.
200
Correct Answer
C. 250Explanation
YouTube allows video description for upto 250 words.Rate this question:
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- 10.
If you're embedding YouTube videos on your site one way to turn off related videos after your video plays is by using...
- A.
&rel=1
- B.
&rel=0
- C.
&loop=1
- D.
None of the above
Correct Answer
B. &rel=0Explanation
Boolean logic in programming denotes 0 for false and 1 for true.Rate this question:
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Current Version
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Mar 16, 2023Quiz Edited by
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Apr 07, 2012Quiz Created by
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