1.
Which brand uses the slogan "I'm lovin' it"?
Correct Answer
C. McDonald's
Explanation
The slogan "I'm lovin' it" is famously used by McDonald's, a global fast-food chain. Introduced in 2003, this catchy phrase quickly became synonymous with McDonald's, appearing in advertisements around the world. It is designed to reflect the enjoyable experience of eating McDonald's food, aiming to connect emotionally with customers by suggesting a positive and loving reaction to their products. This slogan is part of one of the most memorable marketing campaigns in fast food history.
2.
Which brand is associated with the slogan "JUST DO IT"?
Correct Answer
A. Nike
Explanation
"JUST DO IT" is a widely recognized slogan belonging to Nike, the American sportswear company. Introduced in 1988, this slogan has become one of the most iconic in advertising history. It encapsulates a motivating and empowering message, encouraging people to push past their limits in sports and personal endeavors. The phrase is meant to inspire action and determination, reflecting Nike's brand ethos of promoting athleticism and perseverance. It's often seen in commercials, promotional materials, and on Nike products, helping to cement the brand's identity as a leader in sports gear.
3.
Which brand uses the slogan "It's Finger-Lickin' Good"?
Correct Answer
C. KFC
Explanation
The slogan "It's Finger-Lickin' Good" is famously associated with KFC, short for Kentucky Fried Chicken. This phrase has been used by KFC since the 1950s to describe the tasty, irresistible quality of their fried chicken, suggesting that it is so good you would even lick your fingers to savor every last bit. It emphasizes the enjoyable and casual dining experience KFC aims to provide. This slogan has helped KFC establish a recognizable and beloved brand identity globally, connecting with customers through the universal appeal of enjoying a delicious meal.
4.
Which brand uses the slogan "Strong enough for a man, made for a woman"?
Correct Answer
B. Secret
Explanation
The slogan "Strong enough for a man, made for a woman" is used by Secret, a brand of antiperspirant and deodorant products. Introduced in the 1970s, this slogan targets female consumers by emphasizing the strength of the product while catering specifically to women's needs. It implies that the product is effective enough to handle perspiration levels typically associated with men, yet is specially formulated for women, blending strength with a gentle touch suitable for women's skin and scent preferences. This slogan has helped Secret establish itself as a leader in women’s personal care products.
5.
Which brand is associated with the slogan "Melt in your mouth, not in your hand"?
Correct Answer
B. M& M's
Explanation
The slogan "Melt in your mouth, not in your hand" is famously used by M&M's, the colorful chocolate candies coated in a thin hard shell. This slogan was introduced to highlight the unique selling point of M&M's: the candy’s ability to resist melting easily due to its protective shell, thus keeping the eater's hands clean while providing a delightful chocolate experience that melts smoothly once eaten. This clever marketing phrase effectively communicates the practicality and enjoyable eating experience of M&M's, contributing significantly to its brand identity as a fun, convenient snack.
6.
Which brand is represented by the slogan "Snap, crackle, pop"?
Correct Answer
D. Rice Crispies
Explanation
The slogan "Snap, crackle, pop" belongs to Rice Krispies, a popular breakfast cereal made by Kellogg's. This phrase was created to describe the distinctive sounds that Rice Krispies make when milk is added to them. The catchy, onomatopoeic slogan has been used in advertising since the 1930s and effectively conveys the sensory experience of eating the cereal, making it both memorable and appealing to children and adults alike. The slogan helps set Rice Krispies apart from other cereals by emphasizing its unique textural experience.
7.
Which brand uses the slogan "When you care enough to send the very best"?
Correct Answer
C. Hallmark
Explanation
The slogan "When you care enough to send the very best" is used by Hallmark, a company renowned for its greeting cards, gifts, and other personalized products. This slogan was introduced to reflect the sentimentality and thoughtfulness behind choosing a Hallmark card or gift, emphasizing the brand's commitment to quality and emotional connection. It suggests that Hallmark products are the optimal choice for conveying deep feelings and special messages to loved ones. This slogan has helped Hallmark establish a strong brand identity as a purveyor of high-quality, heartfelt products.
8.
Which brand is associated with the slogan "Always low prices"?
Correct Answer
B. Wal-Mart
Explanation
The slogan "Always low prices" was famously used by Wal-Mart (now Walmart) to emphasize their commitment to offering consumers the lowest possible prices on their products. This slogan helped Walmart to position itself as a cost leader in the retail industry, promising affordability and value to shoppers. It resonated with a broad customer base, reinforcing the company’s image as a place where budget-conscious consumers could stretch their dollars further. Over time, this slogan has become synonymous with Walmart's brand identity, although it was later updated to "Save money. Live better." to broaden its marketing message.
9.
Which brand uses the slogan "Zoom. Zoom. Zoom."?
Correct Answer
A. Mazda
Explanation
The slogan "Zoom. Zoom. Zoom." is associated with Mazda, an automobile manufacturer known for crafting vehicles with a focus on driving pleasure. This catchy and memorable slogan was introduced to capture the essence of the joy and exhilaration that Mazda aims to deliver through its car designs. It emphasizes the idea of speed, agility, and the thrilling driving experience that Mazda vehicles offer, appealing to car enthusiasts who value performance and a fun driving experience. The slogan helps to distinguish Mazda in a crowded market by highlighting its unique brand philosophy centered around driving enjoyment.
10.
Which brand is represented by the slogan "Maybe she's born with it, maybe it's _________"?
Correct Answer
C. Maybelline
Explanation
The slogan "Maybe she's born with it, maybe it's Maybelline" is famously used by Maybelline, a major cosmetics brand. Introduced in the 1990s, this slogan plays on the ambiguity between natural beauty and the enhancing effects of makeup. It suggests that the impressive results provided by Maybelline products could be mistaken for natural beauty, thereby flattering the user. This slogan effectively markets the brand by appealing to those seeking to enhance their appearance with products that offer seemingly natural, flawless results. It has become an iconic phrase in the beauty industry, strongly associated with the brand's identity.
11.
Which brand uses the slogan "Betcha can't eat just one"?
Correct Answer
A. Lay's
Explanation
The slogan "Betcha can't eat just one" is synonymous with Lay's, a popular brand of potato chips. This slogan effectively captures the irresistible quality of Lay's chips, suggesting that once you start eating them, stopping after just one chip is nearly impossible due to their delicious taste. Introduced in the 1960s, this catchy phrase plays on the common experience of snackers finding it difficult to limit themselves to a single chip, thereby highlighting the product's appeal and addictive flavor. This marketing strategy has been highly successful in promoting Lay's as a top choice among snack foods.
12.
Which brand is associated with the slogan "Eat fresh"?
Correct Answer
B. Subway
Explanation
The slogan "Eat fresh" is closely associated with Subway, a global chain of sandwich shops. This slogan was introduced to emphasize the brand's commitment to using freshly prepared ingredients and offering healthier fast food options. By promoting the freshness of their products, Subway aims to appeal to health-conscious consumers looking for quick but nutritious meal options. This messaging strategy supports Subway's image as a place where customers can customize their sandwiches with a variety of fresh vegetables and toppings, aligning with modern dietary preferences and setting it apart from other fast food outlets.
13.
Which brand is represented by the slogan "There are some things money can't buy. For everything else, there's _______"?
Correct Answer
C. Mastercard
Explanation
The slogan "There are some things money can't buy. For everything else, there's Mastercard" is a hallmark of Mastercard, a global payments and technology company. This slogan was introduced as part of an advertising campaign to highlight the invaluable experiences and moments that money cannot purchase, while positioning Mastercard as the means to facilitate all other transactions. It cleverly implies that Mastercard is essential for all purchasable aspects of life, supporting the brand's image as a ubiquitous and reliable payment solution. This slogan has been highly effective in enhancing Mastercard's brand identity, emphasizing its role in consumers' lives beyond just financial transactions.
14.
Which airline uses the slogan "You are now free to move about the country"?
Correct Answer
A. Southwest
Explanation
The slogan "You are now free to move about the country" is associated with Southwest Airlines. This slogan reflects the airline's dedication to providing affordable, accessible air travel across the United States. It encapsulates Southwest's commitment to customer freedom and flexibility, both in terms of cost-effective fares and friendly service. This message resonates with travelers looking for convenient and economical options to explore different parts of the country. The slogan has helped Southwest maintain a distinct brand identity that emphasizes its role in enabling widespread travel freedom and customer satisfaction.
15.
Which brand is represented by the slogan "Because You're Worth It"?
Correct Answer
B. L'Oréal
Explanation
The slogan "Because You're Worth It" is famously used by L'Oréal, a leading global beauty and cosmetics brand. Introduced in the early 1970s, this slogan was originally crafted to empower women by suggesting that they deserved to indulge themselves with products that enhance their beauty. Over the years, it has become a powerful expression of self-affirmation and personal value, encouraging consumers to feel deserving of high-quality beauty products. This slogan underscores L'Oréal’s commitment to delivering luxury and excellence in beauty, resonating deeply with audiences and solidifying its brand identity as a purveyor of top-tier cosmetic products.