1.
Tuliskan unsur-unsur pembentuk iklan
2.
Tuliskan perbedaan iklan baris dan iklan kolom!
3.
Tuliskan perbedaan iklan strategis dan iklan taktis!
4.
Tuliskan perbedaan iklan informatif dan transformatif!
5.
Tuliskan maksud dari kedua iklan baris di bawah ini!
6.
1. Bagian ini berisi nama produk, jasa atau kegiatan yang diiklankan yang merupakanstruktur iklan bagian . . . .
Correct Answer
A. Judul atau produk
Explanation
This section contains the name of the advertised product, service, or activity, which is an essential part of the structure of an advertisement. The title or product name is crucial in grabbing the attention of the audience and conveying the main message of the advertisement.
7.
Butuh badut atau sulap pada acara ulang tahun anak kesayangan Anda?
(. . . . .)
Pelengkap iklan baris tersebut yang paling tepat adalah . . . .
Correct Answer
C. Hub. 081226885467
Explanation
The given answer "Hub. 081226885467" is the most appropriate completion for the advertisement because it provides a contact number for people to reach out to if they are in need of a clown or magic show for their child's birthday party.
8.
Dalam rangka meningkatkan minat baca di sekolah. OSIS mengadakan kegiatan gerakan kunjungan ke perpustakaan sekolah.
Kalimat poster untuk kegiatan tersebut yang paling tepat adalah . . . .
Correct Answer
D. Perpustakaan tempat membaca dan mencari ilmu.
Explanation
The correct answer is "Perpustakaan tempat membaca dan mencari ilmu." This statement accurately conveys the purpose of the activity, which is to encourage reading and knowledge-seeking in the school library. It highlights the library as a place for reading and acquiring knowledge, emphasizing its importance in the pursuit of education.
9.
Iklan yang sesuai dengan syarat bahasa iklan adalah . . . .
Correct Answer
B. Hutan lindung lestari, lingkungan bersih.
Explanation
The correct answer is "Hutan lindung lestari, lingkungan bersih." This answer is the most suitable because it promotes the idea of preserving the protected forest and maintaining a clean environment. It aligns with the concept of sustainable development and emphasizes the importance of protecting the forest for the benefit of the environment.
10.
Berikut ini hal-hal yang harus diperhatikan dalam menulis teks iklan, kecuali . . . .
Correct Answer
D. Memasang foto artis terkenal
Explanation
The given options discuss the things to consider while writing an advertisement. The options include starting with an interesting statement, offering a solution, and providing evidence. However, including a photo of a famous artist is not mentioned as one of the things to consider. Therefore, the correct answer is "memasang foto artis terkenal" (including a photo of a famous artist).
11.
- Bersifat persuasif
- Mengutamakan unsur kata-kata
- Memadukan unsur gambar dengan kata, gerak, dan suara.
- Mengutamakan kekuatan gambar dan kata-kata.
- Dipajang di tempat-tempat umum.
- Disampaikan melalui media massa.
Correct Answer
D. 1, 4, 5
Explanation
The correct answer is 1, 4, 5. This is because the statement "Bersifat persuasif" suggests that the content of the message is intended to persuade or convince the audience. The statement "Mengutamakan kekuatan gambar dan kata-kata" indicates that the message emphasizes the power of both images and words. Lastly, the statement "Dipajang di tempat-tempat umum" suggests that the message is displayed in public places, indicating that it is intended for a wide audience.
12.
PEMBATALAN LELANG
Menurut rencana, lelang internal 100 unit mobil perusahaan akan dilaksanakan pada 4 Januari 2021 oleh PT. Jaya Makmur. Karena situasi dan kondisi tidak memungkinkan, pelaksanaan lelang tersebut ditunda. Karyawan yang berminat harap bersabar dengan menunggu pengumuman berikutnya.
PT. Jaya Makmur
Tujuan penulisan iklan tersebut adalah . . . .
Correct Answer
B. Memberitahu
Explanation
The purpose of the advertisement is to inform the employees that the internal auction for 100 company cars has been postponed due to unfavorable circumstances. The advertisement aims to communicate this information to the interested employees and asks them to be patient and wait for further announcements.
13.
Berdasarkan jenisnya, iklan di bawah ini termasuk dalam . . . .
Correct Answer
B. Iklan baris
Explanation
Based on its type, the advertisement mentioned in the question belongs to the category of "iklan baris." This type of advertisement is typically displayed in a single line or column format, providing concise information about a product or service. It is commonly used in newspapers or classified sections where space is limited and advertisers want to convey their message in a compact and straightforward manner.
14.
Kesimpulan dari iklan di bawah ini adalah . . . .
Correct Answer
C. Iklan transformatif karena mengubah pola pikir dan gaya hidup masyarakat akan pentingnya mencegah demam berdarah.
Explanation
The given answer is correct because it states that the advertisement is transformative as it aims to change the mindset and lifestyle of the community regarding the importance of preventing dengue fever.
15.
Kesimpulan dari iklan di bawah ini adalah . . . .
Correct Answer
B. Iklan strategis karena bertujuan untuk membangun nama perusahaan ataupun merek dagang dan diiklankan untuk jangka panjang.
Explanation
The conclusion from the advertisement is that it is strategic because it aims to build the reputation of the company or brand and is advertised for the long term. This can be inferred from the statement that the advertisement is aimed at building the name of the company or brand and is intended for the long term. This suggests that the purpose of the advertisement is not just for short-term promotion but for long-term brand building.
16.
Berikut ini termasuk kedalam struktur iklan, kecuali . . . .
Correct Answer
C. Penutup (kesimpulan)
Explanation
The given options are all components of an advertisement structure except for the "Penutup (kesimpulan)" which means "Conclusion (closing)". The other options, "Judul atau nama produk" (Title or product name), "Penjelasan (isi)" (Explanation/content), and "Nama dan alamat pengiklan" (Name and address of the advertiser) are all essential parts of an advertisement. The conclusion is not typically included as a separate component in an advertisement structure.
17.
Berikut ini adalah unsur-unsur poster, kecuali . . . .
Correct Answer
D. Disajikan dalam bentuk frase atau kalimat
Explanation
The given options are all elements that should be included in a poster, except for "Disajikan dalam bentuk frase atau kalimat" which means "Presented in the form of a phrase or sentence". This option is incorrect because a poster can be presented in various forms, including visuals, images, and graphics, not just in the form of a phrase or sentence.
18.
Poster mengutamakan gambar dan kata-kata (slogan)
Correct Answer
A. True
Explanation
The statement "Poster mengutamakan gambar dan kata-kata (slogan)" means that posters prioritize both images and words (slogans). This implies that posters use a combination of visual elements and textual content to convey their message effectively. Therefore, the correct answer is true, as it aligns with the given statement.
19.
Iklan strategis bertujuan untuk mendapatkan respon secepatnya dari konsumen.
Correct Answer
B. False
Explanation
Strategic advertisements aim to generate a quick response from consumers. However, the given statement is incorrect as it states that strategic advertisements aim to obtain a response as quickly as possible from consumers. Strategic advertisements, on the other hand, focus on long-term goals and building brand awareness rather than immediate responses.
20.
Salah satu unsur dari slogan adalah gambar.
Correct Answer
B. False
Explanation
The statement says that one element of a slogan is an image. The correct answer is False because an image is not a necessary element of a slogan. A slogan can consist of words or phrases that convey a message or promote a brand without the use of any visual representation.
21.
Umpan balik adalah respon, tanggapan atau reaksi yang dikehendaki dari penerima pesan (konsumen)
Correct Answer
A. True
Explanation
Feedback is the desired response, reaction, or reaction from the message recipient (consumers). This means that when a message is sent, the sender expects a certain feedback from the receiver, which could be in the form of a response, reaction, or any other form of feedback. Therefore, the statement "Umpan balik adalah respon, tanggapan atau reaksi yang dikehendaki dari penerima pesan (konsumen)" is true.
22.
Iklan trasnformatif adalah iklan yang bertujuan untuk mengubah pola pikir, pola hidup ataupun gaya hidup konsumen.
Correct Answer
A. True
Explanation
The given statement states that transformative advertisements aim to change the mindset, lifestyle, or consumer behavior. This means that the purpose of these ads is to influence individuals and encourage them to adopt new patterns of thinking, living, or consuming. Therefore, the statement is true.
23.
Bahasa yang digunakan dalam iklan adalah bahasa yang bersifat persuasif.
Correct Answer
A. True
Explanation
The given statement suggests that the language used in advertisements is persuasive. This means that the language is intended to convince or influence the audience to take a particular action, such as purchasing a product or service. Advertisements often use persuasive techniques like emotional appeals, catchy slogans, and persuasive language to persuade consumers to buy their products. Therefore, the statement is true.
24.
Iklan informatif bertujuan untuk mengubah gaya hidup, pola pikir ataupun pola hidup konsumen.
Correct Answer
B. False
Explanation
Iklan informatif tidak bertujuan untuk mengubah gaya hidup, pola pikir, atau pola hidup konsumen. Iklan ini lebih fokus pada memberikan informasi kepada konsumen tentang produk atau layanan yang ditawarkan tanpa upaya untuk mengubah perilaku mereka.
25.
Poster adalah salah satu contoh iklan transformatif.
Correct Answer
A. True
Explanation
The statement suggests that a poster is an example of a transformative advertisement. This means that a poster has the ability to change or transform people's perceptions, attitudes, or behaviors. It implies that a poster has the power to communicate a message effectively and influence individuals in a significant way. Therefore, the answer is true.