Ultimate Digital Marketing Quiz! Trivia
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- 1.
What is an impression?
- A.
The viewing of a story.
- B.
The displaying of an ad.
- C.
The action of clicking on an ad.
Correct Answer
B. The displaying of an ad.Explanation
We sell our banner advertising by the impression. For example, an advertiser might buy 75,000 impressions to use in a 30-day period.Rate this question:
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- 2.
What is a click thru?
- A.
The result of a user searching for a business on a search engine.
- B.
The action of clicking on an ad and being linked to another webpage.
- C.
Receiving a text message from a local business.
Correct Answer
B. The action of clicking on an ad and being linked to another webpage.Explanation
When a user clicks on an ad, it will direct them to the advertiser's website or a landing page that we build custom for that campaign.Rate this question:
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- 3.
GoUpstate.com is viewed approximately how many times each month?
- A.
4.5 million
- B.
5.3 million
- C.
456,000
- D.
2.5 million
- E.
No one reads that site, everyone just looks at the paper.
Correct Answer
B. 5.3 millionExplanation
Page Views are kind of like our version of "circulation". Page Views show us the number of content pages being looked at each month.Rate this question:
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- 4.
Approximately how many registered users does GoUpstate.com have?
- A.
220,000
- B.
456,000
- C.
2.5 million
Correct Answer
A. 220,000Explanation
When users register on GoUpstate.com, they give us demographical information such as their gender, age, and income.Rate this question:
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- 5.
What is a unique user?
- A.
An individual computer that accesses a website.
- B.
A person that looks at the homepage of a website.
- C.
Someone that clicks on an ad.
- D.
A really weird dude.
Correct Answer
A. An individual computer that accesses a website.Explanation
We measure unique users by the month. For example, if you visit GoUpstate.com every day in February from your home computer, you will only be counted one time.Rate this question:
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- 6.
What is a banner?
- A.
A leaderboard
- B.
An online display advertisement
- C.
300x250
Correct Answer
B. An online display advertisementExplanation
A leaderboard and a 300x250 are TYPES of banners but referred to by different names.Rate this question:
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- 7.
What is the size of a medium rectangle ad?
- A.
425x600
- B.
300x250
- C.
728x90
- D.
300x100
Correct Answer
B. 300x250Explanation
All of our dimensions are in "pixels".Rate this question:
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- 8.
Which site is not a partner of GoUpstate.com?
- A.
Yahoo!
- B.
Google
- C.
NYTimes.com
- D.
About.com
Correct Answer
B. GoogleExplanation
We are able to put SEM ads on Google through our vendor, Web Visible, but Google is not a partner of ours.Rate this question:
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- 9.
What is SEM?
- A.
Standard Email Microsite
- B.
Simple Ethernet Management
- C.
Search Engine Marketing
- D.
Spectacular Eskimo Moshing
Correct Answer
C. Search Engine MarketingExplanation
Search Engine Marketing is the practice of buying paid search listings.Rate this question:
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- 10.
What is the target CPM for a run-of-site campaign on GoUpstate.com?
- A.
$1.50
- B.
$12.00
- C.
$10.00
- D.
$500/month
- E.
1000 buffalo-head nickels
Correct Answer
B. $12.00Explanation
The CPM for section targeting is $15 and the homepage is $17.Rate this question:
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- 11.
What is the main value proposition for Yahoo! Behavioral Targeting?
- A.
The right targeting, to the right advertiser, at the right time.
- B.
The right message, to the right user, at the right time.
- C.
The right website, the right ads, the right package.
- D.
"You Got It (The Right Stuff)" is my favorite New Kids on the Block song.
Correct Answer
B. The right message, to the right user, at the right time.Explanation
Yahoo! now has nearly 500 behavioral targeting categories to help meet our clients' needs.Rate this question:
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- 12.
If my client, a restaurant, wants to regularly send Happy Hour specials to their customers on their cell phones, what should I offer them?
- A.
EDeal
- B.
Mobile subscription
- C.
SEM
- D.
Run-of-site banner campaign
Correct Answer
B. Mobile subscriptionExplanation
You could also offer them a Mobile coupon, which is a one-time redemption of a coupon when someone texts a keyword to 22411.Rate this question:
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- 13.
In terms of Yahoo! behavioral targeting, someone who is reading a lot of content and clicking on ads about a specific subject is called what?
- A.
Engager
- B.
Shopper
- C.
User
- D.
Theodore
Correct Answer
B. ShopperExplanation
An engager is someone at the beginning of their buying cycle and may only be reading content without clicking on ads.Rate this question:
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- 14.
Three ad placement options on GoUpstate.com are what?
- A.
Run-of-site, sponsorship, news
- B.
Run-of-site, Spartanburg Moms, Palmetto Sports
- C.
Run-of-site, flash, video
- D.
Run-of-site, targeted, homepage
Correct Answer
D. Run-of-site, targeted, homepageExplanation
The homepage is not included with a run-of-site campaign.Rate this question:
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- 15.
Approximately how many unique users visit GoUpstate.com each month?
- A.
456,000
- B.
220,000
- C.
5.3 million
- D.
30,000
- E.
Just Jason and Anthony.
Correct Answer
A. 456,000Explanation
62% of our users return to GoUpstate.com within 24 hours of their last visit.Rate this question:
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- 16.
Who is our job search partner?
- A.
CareerBuilder
- B.
Monster
- C.
HotJobs
- D.
Dice
Correct Answer
B. MonsterExplanation
Monster is the largest online job board with the most postings and resume database around.Rate this question:
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- 17.
We have relationships with several networks that provide advertisements on our site that take up our unsold inventory. What is this type of inventory called?
- A.
Leftover
- B.
Filler
- C.
Remnant
Correct Answer
C. RemnantExplanation
Our locally scheduled campaigns always have top priority over remnant campaigns.Rate this question:
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- 18.
Which of the following is NOT a creative best practice?
- A.
Including all the product/offer details in the ad
- B.
Using multiple creatives
- C.
Using a strong call-to-action
- D.
Linking the ad to a relevant webpage
Correct Answer
A. Including all the product/offer details in the adExplanation
Adding too much information makes the ad cluttered and does not entice the user to click for more information.Rate this question:
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- 19.
Approximately how many page views does m.GoUpstate.com get each month?
- A.
5.3 million
- B.
120,000
- C.
30,000
Correct Answer
B. 120,000Explanation
Our mobile site averages over 12,000 unique users each month.Rate this question:
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- 20.
What are the advantages of using Rich Media? Select all that apply
- A.
Visually stunning ads
- B.
May annoy users
- C.
Interactive
- D.
Larger space to communicate information
Correct Answer(s)
A. Visually stunning ads
C. Interactive
D. Larger space to communicate informationExplanation
Rich media ads include sliding billboards, peelbacks and expandable ad units.Rate this question:
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Current Version
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Mar 22, 2023Quiz Edited by
ProProfs Editorial Team -
Jan 29, 2010Quiz Created by
Goupstate
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