What's Your Marketing IQ?

The correct answer is "their parents" because McDonald's recognized that children have a significant influence on their parents' restaurant choices. By creating the Happy Meal, which includes a toy and a child-friendly meal, McDonald's targeted children and appealed to their desires, ultimately influencing their parents to choose McDonald's as a dining option. This marketing strategy acknowledged the power children have in decision-making within their families and capitalized on it.

Madison Avenue is the correct answer because it is widely known as the hub of the advertising industry in the United States. Many of America's most prominent advertising agencies were located on Madison Avenue during the 20th century. This street in New York City became synonymous with the advertising industry, as it housed numerous agencies and was known for its creative and innovative approach to advertising.

All of the social networking sites mentioned in the options have both an app and a mobile version of their site. Therefore, the correct answer is "None of the above."

Procter & Gamble developed a new business technique called "brand management" after its early successes with Ivory and Crisco. This technique involves managing and promoting a brand to ensure its success in the market. Procter & Gamble is known for its expertise in brand management and has successfully implemented this technique for various products in its portfolio.

In 1984, Apple Computer revolutionized Super Bowl commercials with its knock-off of a George Orwell novel. This refers to the iconic Apple commercial that aired during the Super Bowl in 1984, which introduced the Macintosh computer. The commercial was inspired by George Orwell's novel "1984" and featured a dystopian theme, with the message that the Macintosh was a revolutionary product that would break the conformity of the technology industry. The commercial was highly successful and is still considered one of the best Super Bowl commercials of all time.

The correct answer is Mobile Marketing Association. The Mobile Marketing Association is an organization that sets standards for mobile marketing. They provide guidelines and best practices for mobile marketing campaigns, ensuring that they are ethical, effective, and in compliance with industry standards. The association also promotes education and research in the field of mobile marketing, helping businesses and marketers stay up to date with the latest trends and strategies.

70% of Facebook users access the network from a smartphone. This means that a significant majority of Facebook users prefer to use their smartphones to access the platform rather than other devices such as computers or tablets. The high percentage suggests that mobile devices have become the primary means for people to connect and engage with Facebook, highlighting the increasing importance of mobile technology in our daily lives.

Instagram is not independent of the other social networks because it is owned by Facebook. In 2012, Facebook acquired Instagram, making it a subsidiary of the larger social media platform. This means that Instagram is under the control and ownership of Facebook, and is not a separate and independent entity like Twitter, Pinterest, and LinkedIn.

The correct answer is market development. Market development refers to expanding the market for existing products or services by targeting new customer segments or geographical areas. In this case, the hotel restaurant is trying to attract new customers (non-business travelers) by offering an inexpensive Sunday brunch. This strategy aims to increase the restaurant's customer base and revenue by tapping into a different market segment (weekend diners) while still utilizing their existing product (restaurant services).

A realistic engagement rate on Facebook can be measured by the percentage of people who actively interact with a post or page. A rate of 0.25% indicates that for every 100 people who see the content, approximately 0.25 people engage with it. This suggests that the content is moderately successful in capturing the attention and interest of the audience, making it a realistic and achievable engagement rate on Facebook.