Yahoo Certification Test! Trivia Quiz
Yahoo Certification
Questions and Answers
- 1.
You can add what kind of targeted layer to these targeting techniques: Behavioral, Demographic, Ron of Network, Section?
- A.
Geo
- B.
Financial
- C.
Zip Code
Correct Answer
A. GeoExplanation
The correct answer is Geo because geo-targeting is a targeting technique that focuses on the geographic location of the audience. It allows advertisers to deliver their ads to specific regions, cities, or even neighborhoods. By using geo-targeting, advertisers can ensure that their ads are only shown to users in the desired location, increasing the relevance and effectiveness of their campaigns.Rate this question:
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- 2.
What type of targeting consists of age and gender?
- A.
DMA
- B.
Demographic
- C.
Behavioral
- D.
Weather
- E.
User
Correct Answer
A. DMAExplanation
DMA stands for Designated Market Area, which is a type of targeting that consists of age and gender. DMA is a geographic area that represents a specific television market, and advertisers use this targeting method to reach a specific audience based on their demographic characteristics such as age and gender. By selecting a specific DMA, advertisers can ensure that their ads are shown to the desired age and gender groups within that market.Rate this question:
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- 3.
Name the three Yahoo! sections where we can provide targeting.
Correct Answer
Maps, Weather, LocalExplanation
The three sections on Yahoo! where targeting can be provided are Maps, Weather, and Local. These sections allow users to customize their preferences and receive location-specific information such as maps, weather updates, and local news. By providing targeting options in these sections, Yahoo! can deliver more personalized and relevant content to its users based on their location. This helps improve user experience and engagement on the platform.Rate this question:
- 4.
What is Knoxville's average CTR for Behavioral Targeting?
- A.
.01%
- B.
.77%
- C.
.10
- D.
DMA
- E.
.17%
Correct Answer
E. .17%Explanation
The correct answer is .17%. This suggests that Knoxville's average Click-Through Rate (CTR) for Behavioral Targeting is 0.17%. CTR is a metric used to measure the effectiveness of online advertising campaigns, indicating the percentage of users who click on an ad after seeing it. A higher CTR indicates better engagement and relevance of the ads to the target audience. In this case, a CTR of 0.17% implies that the behavioral targeting strategy in Knoxville is moderately successful in capturing the attention and interest of users.Rate this question:
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- 5.
Name three benefits of Behavioral Targeting from the acronym ARROW.
Correct Answer
Audience targeted, Relevant to the consumer, Return on investment is greater, Optimization of advertising spend, Wasted impressions are lowerExplanation
The benefits of Behavioral Targeting from the acronym ARROW are as follows: Audience targeted - Behavioral targeting allows advertisers to reach specific audiences based on their online behavior, increasing the chances of reaching the right people with their ads. Relevant to the consumer - By analyzing user behavior and preferences, behavioral targeting ensures that ads are personalized and relevant to the consumer, increasing engagement and conversion rates. Return on investment is greater - Targeting the right audience with relevant ads leads to higher conversion rates and a greater return on investment for advertisers. Optimization of advertising spend - Behavioral targeting helps optimize advertising spend by focusing on audiences that are more likely to respond to the ads, reducing wasted impressions and maximizing the impact of the advertising budget. Wasted impressions are lower - By targeting specific audiences, behavioral targeting minimizes the number of wasted impressions on users who are unlikely to be interested in the ads, resulting in a more efficient and effective advertising campaign.Rate this question:
- 6.
What is Jackie Schaffer's phone number?
- A.
555-4444
- B.
342-5000
- C.
342-6117
- D.
342-6559
Correct Answer
C. 342-6117 -
- 7.
Online users may be categorized based on what user actions?
Correct Answer
Clicks, Searches, ContentExplanation
Online users can be categorized based on their clicks, searches, and the content they engage with. Clicks refer to the links or buttons that users interact with on a website or application, providing insights into their interests and preferences. Searches indicate the keywords or phrases users enter in search engines or within a platform, revealing their intent and information needs. Lastly, analyzing the type of content users consume, such as articles, videos, or images, helps in understanding their preferences and tailoring personalized experiences. By considering these user actions, businesses can segment their audience, target specific demographics, and deliver relevant content or advertisements.Rate this question:
- 8.
Fill in the blanks: _____ and ____ of online activity predicts purchase readiness.
Correct Answer
Intensity and RecencyExplanation
Intensity and recency of online activity are two factors that can predict purchase readiness. Intensity refers to the level of engagement or involvement a person has with online activities, such as browsing, searching, or interacting with content. The more intense the activity, the more likely it is that the person is interested in making a purchase. Recency, on the other hand, refers to how recently the online activity has taken place. If someone has recently been active online, it suggests that they are currently engaged and potentially ready to make a purchase. Therefore, both intensity and recency are important indicators of purchase readiness in the online context.Rate this question:
- 9.
Behavioral targeting models different products with different _______ _______?
- A.
Good products
- B.
Newspaper advertising
- C.
User action
- D.
Buying cycles
Correct Answer
D. Buying cyclesExplanation
Behavioral targeting models different products with different buying cycles. This means that the targeting strategy takes into account the varying timeframes in which consumers make purchasing decisions for different products. By understanding and analyzing these buying cycles, marketers can tailor their advertising and promotional efforts to reach consumers at the most opportune moments, increasing the likelihood of conversion. This approach recognizes that consumer behavior and decision-making processes differ across products and industries, and aims to optimize marketing strategies accordingly.Rate this question:
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- 10.
What is Yahoo's average CTR for Run of Network campaigns?
Correct Answer
.04%Explanation
The given answer of .04% suggests that Yahoo's average click-through rate (CTR) for Run of Network campaigns is 0.04%. CTR is a metric used to measure the effectiveness of online advertising campaigns by calculating the percentage of users who click on an ad after viewing it. In this case, Yahoo's average CTR indicates that for every 1000 ad impressions, only 0.4 users click on the ad. This low CTR implies that the campaign may not be engaging enough or targeting the right audience effectively.Rate this question:
- 11.
Name three sections included in a Yahoo! Run of Network campaign.
Correct Answer
News, Sports, Weather, Finance, OMG, Entertainment, Shopping, Mail, My!Explanation
The correct answer is the list of sections included in a Yahoo! Run of Network campaign. These sections are News, Sports, Weather, Finance, OMG, Entertainment, Shopping, Mail, and My!.Rate this question:
- 12.
What is the combined reach in Knoxville of Knoxnews and Yahoo?
- A.
72%
- B.
4 out of 5
- C.
342,651
- D.
45%
Correct Answer
A. 72%Explanation
The combined reach in Knoxville of Knoxnews and Yahoo is 72%. This means that 72% of the population in Knoxville is reached by both Knoxnews and Yahoo.Rate this question:
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- 13.
When did Yahoo! begin its behavioral technology?
- A.
January, 1998
- B.
March, 1979
- C.
December, 2009
- D.
May, 2006
- E.
April, 2007
Correct Answer
E. April, 2007Explanation
Yahoo! began its behavioral technology in April, 2007.Rate this question:
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- 14.
Name two buying signals.
Correct Answer
Changes attitude, leaning forward, changes tone of voice, twinkle in eye, ask questions.Explanation
The answer provided includes a list of behaviors that can be considered as buying signals. These behaviors include changes in attitude, leaning forward, changes in tone of voice, a twinkle in the eye, and asking questions. These signals indicate that the person is showing interest and engagement in the buying process, suggesting that they may be more likely to make a purchase.Rate this question:
- 15.
Name 3 things you are selling when closing a sale.
Correct Answer
Suitable solutions that meet the true needs of the advertiser, multiple solutions to prepare for optimization, need for answer right now by creating urgency, audience, impressionsExplanation
When closing a sale, you are selling suitable solutions that meet the true needs of the advertiser. This means that you are offering products or services that specifically address the requirements and goals of the customer. Additionally, you are selling multiple solutions to prepare for optimization, which implies that you are providing different options or packages that can be tailored to the customer's needs. Lastly, you are selling the need for an answer right now by creating urgency. This means that you are emphasizing the importance of making a decision promptly in order to take advantage of the benefits offered.Rate this question:
- 16.
What does WIIFM stand for?
Correct Answer
What's In It For Me?Explanation
WIIFM stands for "What's In It For Me?" It is a phrase commonly used to highlight the self-interest or personal benefit that individuals seek in a particular situation or decision. It implies that people are motivated by the potential advantages or rewards they can gain from a given action or opportunity. This acronym is often used in marketing, sales, and communication strategies to emphasize the importance of addressing the needs and desires of the target audience in order to effectively engage and persuade them.Rate this question:
- 17.
What online tool is most effective in reaching consumers when they are ready to buy?
- A.
Blogs
- B.
Video
- C.
SEM
- D.
BT
- E.
Banners
Correct Answer
C. SEMExplanation
SEM, or search engine marketing, is the most effective online tool in reaching consumers when they are ready to buy. SEM involves promoting a website by increasing its visibility in search engine results pages through paid advertising. This means that when consumers are actively searching for a product or service, they are more likely to come across SEM ads and click on them, leading to potential conversions and sales. Unlike blogs, videos, banners, and BT (behavioral targeting), SEM specifically targets consumers who are already in the buying mindset, making it a highly effective tool for reaching this audience.Rate this question:
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- 18.
What is an effective tool to helping reach consumers in the consideration phase of buying? To help drive awareness to your advertisers?
- A.
Behavioral Targeting/Display
- B.
Billboards
- C.
Car Advertising
- D.
Radio
- E.
SEM
Correct Answer
A. Behavioral Targeting/DisplayExplanation
Behavioral Targeting/Display is an effective tool to reach consumers in the consideration phase of buying and drive awareness to advertisers. This tool uses consumer data and online behavior to target specific audiences with relevant advertisements. By analyzing consumers' browsing history, interests, and preferences, Behavioral Targeting/Display can deliver personalized ads that are more likely to resonate with potential buyers. This increases the chances of capturing their attention and influencing their purchasing decisions.Rate this question:
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- 19.
What is most effective for an advertiser who needs to drive interest to their product or service?
- A.
BT
- B.
SEM
- C.
Targeted advertising
- D.
RON/ROP/ROS
Correct Answer
D. RON/ROP/ROSExplanation
RON/ROP/ROS (Run of Network/Run of Page/Run of Site) is the most effective option for an advertiser who needs to drive interest to their product or service. This type of advertising allows the advertiser to reach a wide audience across multiple websites or pages, increasing the visibility and exposure of their product or service. It is a cost-effective way to generate interest and attract potential customers.Rate this question:
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- 20.
Name the six closing techniques associated with NO STAR
Correct Answer
No Hassle Close, Opportunity Cost Close, Summary Close, Trial Close, Assumptive Close, Rational CloseExplanation
The correct answer is No Hassle Close, Opportunity Cost Close, Summary Close, Trial Close, Assumptive Close, Rational Close. These are the six closing techniques associated with NO STAR. These techniques are used by salespeople to persuade potential customers to make a purchase. The No Hassle Close emphasizes the ease and convenience of the purchase process. The Opportunity Cost Close highlights the potential benefits the customer will miss out on if they don't buy. The Summary Close involves summarizing the key points of the sales pitch to reinforce the value proposition. The Trial Close involves asking the customer for a small commitment to gauge their interest. The Assumptive Close assumes that the customer will make the purchase and asks for details like preferred payment method. The Rational Close appeals to the customer's logical reasoning by presenting facts and data to support the purchase decision.Rate this question:
- 21.
What type of close is: "When should your campaign start?"
- A.
Fantastic Close
- B.
Assumptive Close
- C.
Wrong Close
- D.
Opportunity Cost Close
Correct Answer
B. Assumptive CloseExplanation
The given question is an example of an Assumptive Close. This type of close assumes that the customer has already made the decision to move forward with the campaign and focuses on the timing of the start rather than whether or not to start. By asking "When should your campaign start?" instead of "Should your campaign start?", the salesperson is assuming that the customer is on board and ready to proceed, which can help to move the sales process forward.Rate this question:
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- 22.
Name 2 creative best practices.
- 23.
How much more effective is rich media with video in driving an intent to purchase than simple flash?
- A.
180
- B.
55
- C.
.005
- D.
.01
- E.
4
Correct Answer
E. 4Explanation
Rich media with video is 4 times more effective in driving an intent to purchase than simple flash. This means that using rich media with video content is more impactful and persuasive in influencing consumers to make a purchase compared to using simple flash content. The higher effectiveness of rich media with video could be attributed to its ability to engage and captivate the audience through dynamic visuals, storytelling, and audio elements, which can create a stronger emotional connection and ultimately lead to a higher intent to purchase.Rate this question:
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- 24.
What are the specs of the Monster ad size?
- A.
650x7
- B.
450x90
- C.
425x600
- D.
728x90
Correct Answer
C. 425x600Explanation
The correct answer is 425x600. This refers to the dimensions of the Monster ad size. The first number, 425, represents the width of the ad in pixels, while the second number, 600, represents the height of the ad in pixels. These dimensions specify the size of the Monster ad, allowing advertisers to create and optimize their content accordingly.Rate this question:
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- 25.
What are the targeting options with the Monster ad unit?
- A.
RON only
- B.
Sports and Weather
- C.
Maps, Local, and OMG
- D.
KnoxNews.com
Correct Answer
A. RON onlyExplanation
The targeting options with the Monster ad unit are limited to RON only, which stands for Run of Network. This means that the ads will be displayed across the entire network of websites and platforms that Monster has partnered with, without any specific targeting based on audience demographics or interests.Rate this question:
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- 26.
What is the size of the leaderboard (N, North Banner) ad position?
- A.
500x560
- B.
728x90
- C.
425x600
- D.
720x82
Correct Answer
B. 728x90Explanation
The size of the leaderboard (N, North Banner) ad position is 728x90.Rate this question:
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- 27.
What does LREC mean?
Correct Answer
Large RectangleExplanation
LREC stands for Large Rectangle. This acronym is commonly used to refer to a shape or size of a rectangle that is larger than the average or standard size. It is likely that the question is asking for the meaning or definition of the term "LREC" and the correct answer is "Large Rectangle".Rate this question:
- 28.
Name three things you want to learn from the Needs Assessment.
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Mar 22, 2023Quiz Edited by
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Jul 24, 2009Quiz Created by
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