1.
If a company’s organizational structure is flat, then the company:
Correct Answer
D. D. none of the above.
Explanation
A flat organizational structure refers to a structure with few levels of management and a wide span of control. It is characterized by a decentralized decision-making process and a more collaborative and flexible work environment. This structure allows for quicker decision-making and better communication flow within the organization, enabling the company to respond more effectively to changes in the environment. Therefore, none of the options provided accurately describe the characteristics of a flat organizational structure.
2.
The best way to make your customers aware of the value you provide to them is to:
Correct Answer
C. C. properly handle moments of truth with them.
Explanation
Properly handling moments of truth with customers is the best way to make them aware of the value you provide. Moments of truth refer to the interactions or touchpoints between a customer and a company, where the customer forms an impression of the company. By ensuring that these moments are positive, such as providing excellent customer service or resolving issues effectively, customers will recognize and appreciate the value that the company offers. This approach focuses on building strong relationships and trust with customers, rather than simply emphasizing value in advertisements or lowering prices.
3.
How can managing diversity effectively help an organization reduce its costs?
Correct Answer
D. D. Both a and b.
Explanation
Managing diversity effectively can help an organization reduce its costs by addressing turnover and discrimination lawsuits. By implementing a good diversity program, organizations can create an inclusive and welcoming environment that values and respects all employees, reducing turnover rates. Additionally, a diverse and inclusive workplace is less likely to face discrimination lawsuits, which can be costly in terms of legal fees and potential settlements. Therefore, both factors contribute to cost reduction for the organization.
4.
Which of the following statements about communication is false?
Correct Answer
B. B. Most communication is verbal.
Explanation
Communication is not solely verbal, as it also involves nonverbal cues such as facial expressions, body language, and tone of voice. Nonverbal communication can often convey more accurate and genuine information than words alone, making it harder to lie with our faces and bodies. Additionally, words can hold different meanings for different people due to individual interpretations and cultural differences. Finally, we often communicate without consciously realizing it, through subconscious gestures and expressions. Therefore, the false statement is b. Most communication is verbal.
5.
Favoring a person for one particularly valuable characteristic and overlooking all of the person’s other traits is called:
Correct Answer
D. D. the halo effect.
Explanation
The halo effect refers to the tendency to favor or judge someone positively based on one particular characteristic or trait, while overlooking their other traits. This can lead to biased judgments and evaluations.
6.
The active listener uses a variety of techniques to aid the listening task. Which of these is not one of them?
Correct Answer
C. C. influencing
Explanation
The question asks for a technique that is not used by an active listener to aid the listening task. Mirroring, paraphrasing, and summarizing are all techniques commonly used by active listeners to demonstrate understanding and clarify information. However, influencing is not a technique used in active listening. Influencing involves attempting to persuade or change the listener's opinions or actions, which goes against the goal of active listening to understand and empathize with the speaker.
7.
Today’s business environment has led many hospitality organizations to:
Correct Answer
B. B. make decisions and solve problems with teams.
Explanation
In today's business environment, hospitality organizations are facing complex challenges and rapidly changing market conditions. To effectively address these issues, it is important for organizations to tap into the diverse perspectives and expertise of their employees. By making decisions and solving problems with teams, organizations can benefit from the collective intelligence and creativity of their employees. This approach also fosters collaboration, enhances communication, and promotes a sense of ownership and accountability among team members. Ultimately, it allows organizations to make more informed and effective decisions that align with their strategic goals and objectives.
8.
The second stage of team development is:
Correct Answer
A. A. storming.
Explanation
The second stage of team development is called "storming." During this stage, team members may have conflicts and disagreements as they establish their roles and work together. This stage is characterized by tension and competition as team members strive to have their ideas heard and accepted. It is an important stage for team growth as it allows for the resolution of conflicts and the development of trust and cohesion among team members.
9.
Which of the following gives you the opportunity to gather information and make personal contacts with a relatively large number of organizations in a short time?
Correct Answer
D. D. career fair
Explanation
A career fair provides the opportunity to gather information and make personal contacts with a relatively large number of organizations in a short time. At a career fair, multiple companies and organizations set up booths or tables where attendees can learn about job opportunities, ask questions, and network with representatives from each organization. This allows individuals to gather information about various companies and industries, make connections with potential employers, and potentially secure job interviews or internship opportunities.
10.
What should you bring with you to a job interview?
Correct Answer
D. D. all of the above
Explanation
When going for a job interview, it is important to be prepared. Bringing extra resumes is crucial in case the interviewer asks for additional copies or if there are multiple interviewers. Having paper and pen is essential for taking notes during the interview and jotting down any important information. Lastly, having a positive attitude is important as it shows enthusiasm and professionalism. Therefore, bringing all of the above items is recommended for a successful job interview.
11.
Which of the following is an example of an intangible service?
Correct Answer
D. D. a front desk agent who makes you feel welcome
12.
A small group of travelers who are attending a business meeting at a hotel would most likely be included in which hotel market segment?
Correct Answer
A. A. corporate groups
Explanation
A small group of travelers attending a business meeting at a hotel would most likely be included in the corporate groups market segment. This segment consists of groups of individuals who are traveling for business purposes, such as attending meetings, conferences, or training sessions. These travelers typically have specific needs and requirements, such as access to meeting rooms, business facilities, and convenient locations.
13.
Monica, a room attendant at the Glitz Hotel, responded to a guest’s request for extra pillows and towels. At the end of her shift, she recorded the request on a form used to update guest profiles. On the next visit to the property, the guest found extra towels and pillows already in the room. This is an example of:
Correct Answer
A. A. relationship selling.
Explanation
The scenario described in the question demonstrates relationship selling. Relationship selling involves building a strong rapport and connection with customers in order to understand their needs and provide personalized service. In this case, Monica, the room attendant, responded to the guest's request for extra pillows and towels and recorded it in the guest profiles. This shows that she took the time to understand the guest's preferences and made sure they were met on their next visit. This level of personalized service helps to build a strong relationship with the guest, which is a key aspect of relationship selling.
14.
Which of the following upgrading techniques would likely be most effective for a salesperson who was attempting to sell high-priced rooms?
Correct Answer
A. A. top-down method
Explanation
The top-down method would likely be most effective for a salesperson who is attempting to sell high-priced rooms. This technique involves starting with the highest-priced option and then gradually offering lower-priced alternatives if the customer is not interested. This approach allows the salesperson to showcase the premium features and benefits of the high-priced rooms first, increasing the likelihood of making a sale at a higher price point.
15.
When speaking with a client over the telephone, salespeople should:
Correct Answer
D. D. all of the above.
Explanation
When speaking with a client over the telephone, salespeople should smile as they speak because it helps to create a positive and friendly tone. They should also keep their voice pitched low to sound professional and clear. Additionally, they should avoid talking with gum or anything in their mouth as it can affect their speech clarity and professionalism. Therefore, all of the above options are correct and important for effective telephone communication with clients.
16.
The objective of the prospect call is to:
Correct Answer
C. C. gather information and learn the names of decision-makers.
Explanation
The objective of the prospect call is to gather information and learn the names of decision-makers. This suggests that the purpose of the call is to gather important details about the prospects and identify the individuals who have the authority to make decisions. This information is crucial for further communication and to ensure that the right people are involved in the decision-making process. The other options, such as determining if there is a need for the property's products and services or generating goodwill, may also be important objectives, but they are not the primary focus of the prospect call as indicated by the correct answer.
17.
In which of the following types of sales calls does a salesperson make to generate good will?
Correct Answer
D. D. a public relations call
Explanation
A salesperson makes a public relations call to generate good will. Public relations calls involve establishing and maintaining a positive image and relationship with customers and the public. These calls are not focused on selling a specific product or service, but rather on building trust and goodwill with the target audience. This can be done through activities such as community outreach, sponsorships, and media relations. By engaging in public relations calls, salespeople aim to enhance the reputation of their company and create a favorable perception among potential customers.
18.
It is best to respond to all letters of inquiry by:
Correct Answer
C. C. telepHone
Explanation
The best way to respond to all letters of inquiry is by telephone. This allows for immediate communication and the opportunity to have a real-time conversation, which can help to clarify any questions or concerns the sender may have. It also shows a personal touch and demonstrates a willingness to engage in direct communication.
19.
Which of the following setups includes tables for the attendees?
Correct Answer
B. B. T-shape
Explanation
The T-shape setup includes tables for the attendees. This setup is characterized by a long rectangular table at the front of the room, with smaller tables arranged in a T-shape facing the front table. This allows for a combination of individual workspaces and a central area for group discussions or presentations.
20.
As part of a marketing audit, the hotel’s marketing team assesses the strengths and weaknesses of other hotels in the local area as part of a:
Correct Answer
B. B. competition analysis.
Explanation
The hotel's marketing team is assessing the strengths and weaknesses of other hotels in the local area. This process involves analyzing the competition, understanding their strategies, identifying their strengths and weaknesses, and comparing them to the hotel's own strengths and weaknesses. Therefore, the correct answer is b. competition analysis.
21.
Market share and fair share calculations provide important marketing information as part of a:
Correct Answer
B. B. competition analysis.
Explanation
Market share and fair share calculations are used to determine a company's position in the market relative to its competitors. By calculating market share, a company can assess its own performance and compare it to the competition. Fair share calculations go a step further by determining what a company's market share should be based on factors such as market size and potential. Both of these calculations are essential in conducting a competition analysis, as they provide valuable insights into a company's competitive position in the market.
22.
Which of the following mediums typically has the lowest production value?
Correct Answer
A. A. Newspapers
Explanation
Newspapers typically have the lowest production value compared to other mediums. This is because newspapers are printed on inexpensive paper and use black and white or limited color printing. They also have a shorter shelf life compared to magazines, radio, and television, which require more resources and technology for production.
23.
What advertising medium is most successful when it grabs the viewer’s attention, is visual, has an identity all its own and has a tone that gives visitors an idea of what to expect when they visit the hotel or restaurant?
Correct Answer
B. B. Television advertising
Explanation
Television advertising is the most successful advertising medium in this scenario because it grabs the viewer's attention through visual elements. It also has its own identity, as it is a distinct form of advertising separate from other mediums. Additionally, television advertising has the ability to convey a tone and atmosphere, giving visitors an idea of what to expect when they visit the hotel or restaurant.
24.
“Mise en place” is a French term that means:
Correct Answer
A. A. to put everything in place.
Explanation
The French term "Mise en place" refers to the practice of organizing and preparing all the necessary ingredients, tools, and equipment before starting to cook. It involves arranging and setting up everything in its proper place, ensuring that everything is readily accessible and ready to be used during the cooking process.
25.
If a recipe yields 200 portions and you want 250 portions, what is the adjustment factor?
Correct Answer
A. A. 1.25
Explanation
The adjustment factor can be calculated by dividing the desired portion (250) by the original portion (200). So, 250/200 = 1.25. This means that the recipe needs to be adjusted by a factor of 1.25 to yield 250 portions.
26.
A menu that offers a complete meal for one price is called a(n) __________ menu.
Correct Answer
A. A. table d’hote
Explanation
A menu that offers a complete meal for one price is called a table d’hote menu. This type of menu typically includes a selection of appetizers, main courses, and desserts, allowing customers to choose one dish from each category for a fixed price. It offers a set meal option that provides a balanced and complete dining experience for a single price.
27.
Prix fixe refers to:
Correct Answer
C. C. table d’hote menu.
Explanation
Prix fixe refers to a table d’hote menu. This type of menu offers a fixed price for a complete meal that includes multiple courses, typically an appetizer, main course, and dessert. Customers can choose from a selection of dishes within each course, but the price remains the same regardless of the choices made. This is different from an a la carte menu, where each dish is priced individually.
28.
The principle advantage that platter service has over cart service is:
Correct Answer
A. A. the practicality and lower cost of platter service.
Explanation
The correct answer is a. the practicality and lower cost of platter service. Platter service is more practical and cost-effective compared to cart service. With platter service, the food is served on a platter and brought directly to the table, eliminating the need for carts and additional staff. This reduces the overall cost of service and makes it more efficient. Additionally, platter service allows for easier portion control and presentation of the food.
29.
All of the following styles of service require special containers or platters from which to serve food, except _______________ service.
Correct Answer
B. B. plate
Explanation
All of the other options listed (cart, family-style, and platter) require special containers or platters to serve food. However, plates are a common and standard way to serve food without the need for any special containers or platters.
30.
The fundamental rule that service staff members need to keep in mind when resolving guest complaints is:
Correct Answer
D. D. “The guest is always the guest.”
Explanation
The correct answer is d. "The guest is always the guest." This means that regardless of the situation or the behavior of the guest, they should always be treated with respect and provided with the best possible service. It emphasizes the importance of maintaining a professional and customer-focused approach when dealing with guest complaints.
31.
When serving a guest with a hearing impairment, staff members should do all of the following except:
Correct Answer
B. B. use simple, direct language and short sentences.
Explanation
When serving a guest with a hearing impairment, staff members should be patient, positive, and encouraging. However, treating them the way they would children is not appropriate as it may be demeaning and disrespectful. Using simple, direct language and short sentences can actually be helpful for individuals with hearing impairments as it makes communication easier for them to understand.
32.
The main purpose of using a shopper service in a food service operation is to:
Correct Answer
B. B. evaluate how guests’ needs and expectations are being met.
Explanation
Using a shopper service in a food service operation allows the establishment to evaluate how well they are meeting the needs and expectations of their guests. The shopper service can provide valuable feedback on the quality of service, the accuracy of orders, the cleanliness of the establishment, and overall customer satisfaction. This information is crucial for the operation to identify areas for improvement and make necessary adjustments to ensure customer satisfaction. It is not primarily used to catch guests who steal supplies, coordinate wine service, or catch staff members who steal from the operation.
33.
All of the following are suggestions of good suggestive selling phrases except:
Correct Answer
C. C. “I’d like to suggest that you order something different. Our chef needs improvement in his preparation of that dish.”
34.
The main difference between a function sheet and a function book is that:
Correct Answer
A. A. the function book covers all functions, while a function sheet covers just one.
Explanation
The correct answer is a. The function book covers all functions, while a function sheet covers just one. This is because a function book is a comprehensive document that includes all the functions and details related to those functions, while a function sheet is a more specific document that focuses on one particular function and provides detailed information about that specific function only.
35.
At formal events, the seat of honor at the head table is:
Correct Answer
B. B. to the right of the host.
Explanation
At formal events, the seat of honor at the head table is traditionally given to the most important or highest-ranking guest. Placing them to the right of the host is considered a position of honor and respect. This seating arrangement is often followed as a protocol or etiquette rule in formal settings.