Yume Programmatic Media Quiz
We got to cover a lot about the different types of media over the past classes. It is evident that they all have their benefits and disadvantages. How much can you recall from the classes? Take up the quiz below and get to see if you were as attentive as you think you were — all the best and share with your mates.
- 1.
What is another way to describe automated guaranteed inventory sources for programmatic means?
- A.
Programmatic Guaranteed
- B.
Programmatic Premium
- C.
Programmatic Direct
- D.
All of the above
Correct Answer
D. All of the aboveExplanation
Automated guaranteed inventory sources for programmatic means can be described in multiple ways. "Programmatic Guaranteed" refers to the automated buying and selling of guaranteed ad inventory using programmatic technology. "Programmatic Premium" refers to the automated purchase of high-quality and premium ad inventory through programmatic channels. "Programmatic Direct" refers to the direct buying and selling of ad inventory using programmatic technology, bypassing the traditional manual processes. Therefore, all of the given options accurately describe automated guaranteed inventory sources for programmatic means.Rate this question:
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- 2.
What is the definition of a DMP?
- A.
A Dumb Media Platform that acts like an ad server and does not control the media decision
- B.
A Data Management Platform is a centralized computing system for collecting, integrating and managing large sets of data from disparate sources
- C.
A Data Marketing Protocol that enables the use of a client’s data in an RTB environment where targeting is the number one priority for the client
- D.
Both B and C
Correct Answer
B. A Data Management Platform is a centralized computing system for collecting, integrating and managing large sets of data from disparate sourcesExplanation
A DMP, or Data Management Platform, is a centralized computing system that collects, integrates, and manages large sets of data from various sources. It acts as a central hub for organizing and analyzing data, allowing businesses to gain insights and make data-driven decisions. This definition aligns with the given correct answer.Rate this question:
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- 3.
What are the top two client benefits for programmatic buying based on the survey completed in August ’14 by Forester and ANA?
- A.
Lower pricing and no agency middlemen
- B.
Better Targeting and Real Optimization
- C.
Cost Savings and the ability to Manage Buys across Multiple Channels
- D.
Access to more media options and faster media buys
Correct Answer
B. Better Targeting and Real OptimizationExplanation
The survey conducted by Forester and ANA in August '14 found that the top two client benefits for programmatic buying are better targeting and real optimization. This means that programmatic buying allows advertisers to reach their target audience more effectively and optimize their campaigns in real-time for better results. This can lead to higher ROI and improved campaign performance.Rate this question:
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- 4.
Which statement best describes YuMe's Audience Axis product offering:
- A.
Private Audience Access where inventory is fixed/unreserved
- B.
Efficient Reach where inventory is not reserved and pricing is auction only
- C.
End-to-end Branding where inventory and pricing are both fixed
- D.
Always (c) and can be (b) where VAST protocol is used
Correct Answer
A. Private Audience Access where inventory is fixed/unreservedExplanation
YuMe's Audience Axis product offering is best described as Private Audience Access where inventory is fixed/unreserved. This means that advertisers have exclusive access to a specific audience segment, and the inventory is predetermined and not available to other advertisers. The pricing for this inventory is also fixed, meaning there is no auction or bidding involved.Rate this question:
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- 5.
Which of the following is the top barrier preventing clients from buying more programmatic media?
- A.
Lack of clarity on costs
- B.
The inability to understand buys across multiple channels
- C.
Lack of visibility on what DSP and DMP is being used when using RTB
- D.
Lack of visibility into audience targeting data and where ads are placed
Correct Answer
D. Lack of visibility into audience targeting data and where ads are placedExplanation
The top barrier preventing clients from buying more programmatic media is the lack of visibility into audience targeting data and where ads are placed. This means that clients are hesitant to invest in programmatic media because they are unsure of how their ads will be targeted to specific audiences and where those ads will be placed. Without this visibility, clients may feel that their ads are not reaching the right audience or being placed in appropriate contexts, leading to a lack of confidence in the effectiveness of programmatic media.Rate this question:
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- 6.
In an Audience Connect (fixed/reserved) campaign, the DSP can do which of the following?
- A.
Target audiences
- B.
Bid on impressions
- C.
Act as an ad server
- D.
Use a DMP to make decisions
Correct Answer
C. Act as an ad serverExplanation
In an Audience Connect (fixed/reserved) campaign, the DSP can act as an ad server. This means that the DSP is responsible for delivering the ad to the target audience. It manages the ad serving process, including tracking impressions, clicks, and conversions. The DSP ensures that the ad is displayed to the right audience at the right time and optimizes its delivery based on various targeting parameters. However, the DSP may not necessarily have the capability to target audiences, bid on impressions, or use a DMP to make decisions in this specific campaign type.Rate this question:
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- 7.
Which YuMe products can clients buy through Audience Axis (fixed/unreserved)?
- A.
YuMe custom ad units
- B.
Channel targeting
- C.
3rd party brand measurement solutions
- D.
Audience Guarantee
Correct Answer
B. Channel targetingExplanation
Clients can buy Channel targeting through Audience Axis.Rate this question:
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- 8.
What does PMP stand for?
- A.
Private Media Plan
- B.
Premium Marketplace
- C.
Private Marketplace
- D.
Premium Media Partner
Correct Answer
C. Private MarketplaceExplanation
PMP stands for Private Marketplace. A private marketplace is an online advertising platform where a publisher sells their inventory directly to a selected group of advertisers. It offers more control and transparency compared to public marketplaces, as only approved advertisers can access the inventory. This allows publishers to maintain a higher level of quality and target specific audiences.Rate this question:
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- 9.
Which programmatic capability does YuMe have TODAY?
- A.
Deal ID
- B.
Parallel Calling
- C.
VAST Integration
- D.
Real Time Bidding (RTB)
Correct Answer
C. VAST IntegrationExplanation
YuMe has the programmatic capability of VAST Integration today. This means that YuMe is able to integrate with Video Ad Serving Template (VAST), which is a universal XML schema for serving video ads. This allows YuMe to deliver video ads to various platforms and devices, ensuring seamless ad playback and a better user experience.Rate this question:
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- 10.
Are programmatic rates always lower than traditional direct IO (CAN) rates?
- A.
Yes
- B.
No
Correct Answer
B. NoExplanation
Programmatic rates are not always lower than traditional direct IO rates. While programmatic advertising can offer cost efficiencies and the ability to target specific audiences, direct IO rates can sometimes be negotiated to be lower than programmatic rates. Additionally, direct IO deals often provide more control over ad placement and brand safety, which can be valued by advertisers. Therefore, it is not accurate to say that programmatic rates are always lower than traditional direct IO rates.Rate this question:
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- 11.
Do Programmatic campaigns go to the pricing alias for approval?
- A.
Yes
- B.
No
Correct Answer
A. YesExplanation
Programmatic campaigns do go to the pricing alias for approval. This means that before the campaigns can be launched, they need to be reviewed and approved by the pricing alias, which is responsible for determining the pricing and budget for the campaigns. This approval process ensures that the campaigns align with the company's pricing strategy and financial goals.Rate this question:
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- 12.
What do we need to know from a partner before we can price a campaign?
- A.
If the DSP or TD have a blacklist
- B.
If the DSP will be able to track the URL transparently
- C.
If the client is agreeing to Fixed/Reserved or Fixed/Unreserved
- D.
Will they be optimizing off any 3rd party verification vendor
- E.
All of the Above
Correct Answer
E. All of the AboveExplanation
Before pricing a campaign, it is important to know certain information from a partner. This includes whether the DSP or TD have a blacklist, if the DSP can track the URL transparently, if the client agrees to Fixed/Reserved or Fixed/Unreserved, and if they will be optimizing off any 3rd party verification vendor. All of these factors are necessary to consider in order to accurately price a campaign.Rate this question:
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Quiz Review Timeline +
Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.
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Current Version
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Mar 21, 2023Quiz Edited by
ProProfs Editorial Team -
Mar 16, 2015Quiz Created by
Amy MacKinnon
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