Marketing Management Quizzes, Questions & Answers

Mаrketing mаnаgement аnd estаblishing а mаrket orientаted orgаnizаtion with the emphаsis on the customer is а core ingredient for аn orgаnizаtion’s success. It is due to mаrketing’s role in the relаtionship between clients аnd compаnies. Initiаlly, there wаs mаrketing 1.0, а set of prаctices oriented towаrds the product. This theory evolved into mаrketing 2.0 аt the centre of which was the consumer. Customer wаs given the utmost importаnce. Аnd finаlly, todаy, every compаny tries to аdopt the mаrketing 3.0 philosophy thаt focuses on the community аnd the role of the compаny in thаt given community.

Аs you mаy find out by tаking these quizzes, mаrketing remаins one of the most exciting corporаte jobs. Here are some sample questions: “Whаt is а mаrketing informаtion system?”, “How is Mаslow’s hierаrchy of needs relevаnt in estаblishing the mаrketing mix?”, аnd “How is the mаrketing plаn delivered?". Attempt our quizzes on marketing management today!

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Marketing Mix Quiz Questions And Answers

Check out these marketing mix quiz questions and answers and check if you are aware of businesses marketing plans or not. The term marketing mix is a set of actions businesses take to build and market their products and services...

Questions: 17 | Attempts: 14571 | Last updated: Jan 21, 2025

Sample Question
What is a target audience?

The people the business want to sell to

The people the business does not want to sell to

The people the business want to work for them

A and C

None of the above

Marketing Skills Test

This tests your marketing skills, focusing on everything in the Marketing 101 course. The questions for the test is provided by distinguished professor Melker Melkersson at Stockholm School of Economics. If you score...

Questions: 20 | Attempts: 5263 | Last updated: Aug 24, 2023

Sample Question
Q - Management Information System consists of people, equipment, and procedures to gather, sort, ____________, evaluate, and distribute information to marketing decision makers.

Test

Arrange

Analyze

Control

Chapter 8 - Marketing And Brand Management

Chapter 8 Second Ed. Marketing and Brand Management

Questions: 39 | Attempts: 562 | Last updated: Mar 21, 2023

Sample Question
What is the Marketing function's primary directive?

To differentiate the company's products in the marketplace to maximize revenue.

To promote the company's message and presence in the industry

To promote each product in a similar fashion that aligns with the company's strategic aims.

To differentiate new formulations of a drug that is nearing the end of its patent life.

Marketing Management Practice Exam Quiz!

Questions: 20 | Attempts: 8368 | Last updated: Mar 22, 2023

Sample Question
It refers to any person who takes more active part in the process of exchange.

Marketer

Seller

Customer

Strategic Marketing MCQ: Quiz! Test

Strategic marketing means identifying the customers' needs or public and creating a marketing strategy plan to satisfy customer's requirement and improve the company's performance and increase profit. There are...

Questions: 10 | Attempts: 5926 | Last updated: Oct 10, 2023

Sample Question
An ability to determine marketing strategy to affect customer mindset is considered as:

Develop multiplier

Program multiplier

Market multiplier

Customer multiplier

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Strategic Marketing Management Test-1

All questions are mandatory Total Questions-10 Duration-10 mins Marks - 25 Do not copy, Do not switch between tabs You can move to next question only after answering the current one You cannot move back to any previous...

Questions: 10 | Attempts: 221 | Last updated: Jan 27, 2023

Sample Question
Which of the following is the component of Michael Porter's 5 Forces?

Political Scenario

Reaction Pattern of Competitor

Customer Perception of the product

Change in Customer Tastes

Quality of Product/Service offered

Internal MCQ Examination For Marketing Management!

...

Questions: 20 | Attempts: 850 | Last updated: Nov 17, 2023

Sample Question
Godrej, a manufacturer of consumer white goods, want to introduce a new washingmachine that can adjust the time depending upon the load of clothes to be washed. Inwhich stage of NPD, the firm can introduce it in market?

A) Business analysis

B) Commercialization

C) Field testing

D) Product development

Take The Basic Marketing Quiz Questions!

Questions: 40 | Attempts: 425 | Last updated: Nov 17, 2023

Sample Question
_________ is a message designed to promote a product, a service, or an idea.

Advertising

Promotions

Commercial

What Marketing Person Are You?

Complete the quiz below to see which member of marketing you are.

Questions: 27 | Attempts: 222 | Last updated: Mar 22, 2022

Sample Question
Of these colors, which is your favorite?

1

2

3

Marketing Management: Components Of The Marketing Mix! Quiz

Questions: 45 | Attempts: 282 | Last updated: Oct 15, 2024

Sample Question
Which of the following are components that make the promotions mix?

Personal Selling

Advertising

Sales promotion

Public relations

Questions On Marketing Of Services! Trivia Quiz

Questions: 55 | Attempts: 291 | Last updated: Oct 9, 2024

Sample Question
_______ is one that includes additional services and benefits that distiguished the company's offer from competitor's offer.

Augmented product

Branded product

Promotional product

Marketing Quiz Trivia Questions!

Questions: 10 | Attempts: 232 | Last updated: Mar 20, 2023

Sample Question
Why do some new companies set their selling prices as low as they can?

To eliminate the competition

To get market share as fast as possible

To earn a high return on investment

To quickly make a large profit

Marketing Quiz: Principles Of Professional Salesmanship!

Questions: 50 | Attempts: 2450 | Last updated: May 22, 2024

Sample Question
A salesman's knowledge of the things or services he or she is selling is known as ________.

Knowing the product

Knowing the prospect

Knowing the company

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Marketing Management Quizzes, Questions & Answers

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