Marketing Management Quizzes, Questions & Answers

Mаrketing mаnаgement аnd estаblishing а mаrket orientаted orgаnizаtion with the emphаsis on the customer is а core ingredient for аn orgаnizаtion’s success. It is due to mаrketing’s role in the relаtionship between clients аnd compаnies. Initiаlly, there wаs mаrketing 1.0, а set of prаctices oriented towаrds the product. This theory evolved into mаrketing 2.0 аt the centre of which was the consumer. Customer wаs given the utmost importаnce. Аnd finаlly, todаy, every compаny tries to аdopt the mаrketing 3.0 philosophy thаt focuses on the community аnd the role of the compаny in thаt given community.

Аs you mаy find out by tаking these quizzes, mаrketing remаins one of the most exciting corporаte jobs. Here are some sample questions: “Whаt is а mаrketing informаtion system?”, “How is Mаslow’s hierаrchy of needs relevаnt in estаblishing the mаrketing mix?”, аnd “How is the mаrketing plаn delivered?". Attempt our quizzes on marketing management today!

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Marketing Mix Quiz Questions And Answers

Check out these marketing mix quiz questions and answers and check if you are aware of businesses marketing plans or not. The term marketing mix is a set of actions businesses take to build and market their products and services...

Questions: 17 | Attempts: 13980 | Last updated: Sep 9, 2024

Sample Question
What is a target audience?

The people the business want to sell to

The people the business does not want to sell to

The people the business want to work for them

A and C

None of the above

Marketing Skills Test

This tests your marketing skills, focusing on everything in the Marketing 101 course. The questions for the test is provided by distinguished professor Melker Melkersson at Stockholm School of Economics. If you score...

Questions: 20 | Attempts: 5047 | Last updated: Aug 24, 2023

Sample Question
Q - Management Information System consists of people, equipment, and procedures to gather, sort, ____________, evaluate, and distribute information to marketing decision makers.

Test

Arrange

Analyze

Control

Strategic Marketing MCQ: Quiz! Test

Strategic marketing means identifying the customers' needs or public and creating a marketing strategy plan to satisfy customer's requirement and improve the company's performance and increase profit. There are...

Questions: 10 | Attempts: 5856 | Last updated: Oct 10, 2023

Sample Question
An ability to determine marketing strategy to affect customer mindset is considered as:

Develop multiplier

Program multiplier

Market multiplier

Customer multiplier

IB Business And Management Marketing Quiz Questions!

Questions: 50 | Attempts: 3030 | Last updated: Jun 5, 2024

Sample Question
The size of a market cannot be measured in terms of:

Sales revenue

Sales volume

Number of customers

Marketing budgets

Marketing Management Practice Exam Quiz!

Questions: 20 | Attempts: 8211 | Last updated: Mar 22, 2023

Sample Question
It refers to any person who takes more active part in the process of exchange.

Marketer

Seller

Customer

Recent Quizzes

Strategic Marketing Management Test-1

All questions are mandatory Total Questions-10 Duration-10 mins Marks - 25 Do not copy, Do not switch between tabs You can move to next question only after answering the current one You cannot move back to any previous...

Questions: 10 | Attempts: 208 | Last updated: Jan 27, 2023

Sample Question
Which of the following is the component of Michael Porter's 5 Forces?

Political Scenario

Reaction Pattern of Competitor

Customer Perception of the product

Change in Customer Tastes

Quality of Product/Service offered

Internal MCQ Examination For Marketing Management!

...

Questions: 20 | Attempts: 845 | Last updated: Nov 17, 2023

Sample Question
Godrej, a manufacturer of consumer white goods, want to introduce a new washingmachine that can adjust the time depending upon the load of clothes to be washed. Inwhich stage of NPD, the firm can introduce it in market?

A) Business analysis

B) Commercialization

C) Field testing

D) Product development

Take The Basic Marketing Quiz Questions!

Questions: 40 | Attempts: 416 | Last updated: Nov 17, 2023

Sample Question
_________ is a message designed to promote a product, a service, or an idea.

Advertising

Promotions

Commercial

What Marketing Person Are You?

Complete the quiz below to see which member of marketing you are.

Questions: 27 | Attempts: 217 | Last updated: Mar 22, 2022

Sample Question
Of these colors, which is your favorite?

1

2

3

Marketing Management: Components Of The Marketing Mix! Quiz

Questions: 45 | Attempts: 271 | Last updated: Oct 15, 2024

Sample Question
Which of the following are components that make the promotions mix?

Personal Selling

Advertising

Sales promotion

Public relations

Questions On Marketing Of Services! Trivia Quiz

Questions: 55 | Attempts: 291 | Last updated: Oct 9, 2024

Sample Question
_______ is one that includes additional services and benefits that distiguished the company's offer from competitor's offer.

Augmented product

Branded product

Promotional product

Marketing Quiz Trivia Questions!

Questions: 10 | Attempts: 212 | Last updated: Mar 20, 2023

Sample Question
Why do some new companies set their selling prices as low as they can?

To eliminate the competition

To get market share as fast as possible

To earn a high return on investment

To quickly make a large profit

Marketing Quiz: Principles Of Professional Salesmanship!

Questions: 50 | Attempts: 2439 | Last updated: May 22, 2024

Sample Question
A salesman's knowledge of the things or services he or she is selling is known as ________.

Knowing the product

Knowing the prospect

Knowing the company

Marketing Knowledge Assessment Trivia Questions! Quiz

The Marketing quiz

Questions: 5 | Attempts: 177 | Last updated: Mar 21, 2023

Sample Question
Define the term Marketing channel?

A set of interrelated organizations working together in bringing goods and services to final consumers

A set of organizations responsible for the dissemination of goods and services

Intermediaries responsible for final users

True Or False: Take The Marketing Management Quiz Questions!

Marketing terms chapter 8 true/false

Questions: 53 | Attempts: 1998 | Last updated: Sep 1, 2023

Sample Question
Marketing research is best defined as a set of techniques applied by specialists in survey design or statistical methods.

True

False

Are You Ready To Take The True/False Quiz On Marketing Management?

Questions: 31 | Attempts: 142 | Last updated: Aug 7, 2024

Sample Question
Because demographic analysis isn't of much value in predicting which specific products and brands will be purchased, many marketers have turned to the behavioral sciences for insight and help.

True

False

Dynamix: Direct Marketing Training! Quiz

Direct marketing is a method of communicating an offer where organizations target a specific customer type and provide a way for direct response. While this is true, more people are familiar with mass marketing, where an entire...

Questions: 20 | Attempts: 404 | Last updated: Mar 21, 2023

Sample Question
Informing a customer about your business and its services is called.

Direct-Response Marketing

Position-Marketing

Prospect-Marketing

Business-Marketing

Marketing Management Exam: MCQ Quiz!

Questions: 25 | Attempts: 1880 | Last updated: Mar 21, 2023

Sample Question
What is the marketing plan? What does it entail?

A written out document that includes information about the planning phase, implementation phase, and control phase.

A written out document that includes information about the planning phase, the work phase, and the analysis phase.

A written out document that includes information about the planning phase, the experiment phase, and the collective phase.

Chapter 9 Of Marketing

Chapter 9 of Marketing

This quiz will help prepare for Ch 9 of Marketing.

Questions: 21 | Attempts: 365 | Last updated: Mar 22, 2023

Sample Question
Pankaj Shuchi is pyar karta hai kitna?

Jitne aasmaan main hain taare

Jitna sagar main hai paani

Jitna Rajasthan main hai sand

Jitne jungle main hain jugnu

In sab se bhi zayada

Chapter 8 Of Marketing

Chapter 8 of Marketing

This will help in preparation of Ch 8 for Marketing exam.

Questions: 9 | Attempts: 659 | Last updated: Mar 19, 2023

Sample Question
A company can obtain new products in two ways. One of them is via new product development. What is the other method?

Reverse engineering

Acquisition

Customer survey

Industry survey

Chapter 7 Of Marketing

Chapter 7 of marketing

Chapter 7 quiz for Univ of Portland Marketing Quiz.This will help in preparing for exams.

Questions: 25 | Attempts: 549 | Last updated: Mar 22, 2023

Sample Question
Anything that can be offered to a market for attention, acqusition, use or consumption that might satisfy a want or need is a

Service

Product

Market

Brand

Marketing Management Knowledge Question Test!

Questions: 18 | Attempts: 198 | Last updated: Mar 20, 2023

Sample Question
New-to-the- world products are ________.

New products that create an entirely new market

New products that allow a company to enter an established market for the first time

New products that supplement established product lines (package sizes, flavors, and so on)

New products that provide improved performance or greater perceived value and replace existing products

Existing products that are targeted to new markets or market segments

Marketing Management Practice Test Exam Questions! Trivia

Questions: 24 | Attempts: 519 | Last updated: Sep 6, 2024

Sample Question
Good marketing is no accident, but a result of careful planning and ________.

Execution

Selling

Strategies

Tactics

Research

Marketing Priciple Trivia Quiz Questions! Test

Marketing principle Chapter one

Questions: 28 | Attempts: 864 | Last updated: Aug 20, 2024

Sample Question
What is Uitlity?

The want satisfying power of a good or service .

Organizational function and a set of processes for creating, communicating and delivering value to and for managing customer relationships in ways that benefit the organization and its stake holders.

Activity in which two or more parties give something of value to each other to satisfy perceived needs.

Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them.

Company wide consumer orientation with the objective of achieving long run success.

Chapter 8 - Marketing And Brand Management

Chapter 8 - Marketing and Brand Management

Chapter 8 Second Ed. Marketing and Brand Management

Questions: 39 | Attempts: 427 | Last updated: Mar 21, 2023

Sample Question
What is the Marketing function's primary directive?

To differentiate the company's products in the marketplace to maximize revenue.

To promote the company's message and presence in the industry

To promote each product in a similar fashion that aligns with the company's strategic aims.

To differentiate new formulations of a drug that is nearing the end of its patent life.

Marketing Concepts Of Product: Quiz!

Marketing Concepts of Product: Quiz!

According to Kotler and Keller, "Marketing is 'the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.' Take...

Questions: 9 | Attempts: 1171 | Last updated: Mar 20, 2022

Sample Question
What are the activities that form a part of the marketing mix?

Product price production place

Packaging point price place

Product price promotion place

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Marketing Management Quizzes, Questions & Answers

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