Join Caron Irwin, Certified Child Life Specialist and founder of ROO by Caron Irwin as she shares her tips and tricks on how to promote yourself and encourage others to understand the child life profession and what we do. 

Caron Irwin, Founder of Roo Family
Caron Irwin, is a Toronto-based mother of three and founder of Roo Family where she and her team provide
parents with comprehensive support to navigate the adventures and challenges of parenting and family life.
Caron holds a Master’s Degree in Early Childhood Studies and is a Certified Child Life Specialist. She has over 10
years of experience supporting children and families through illness at Canada’s largest children’s hospital, The
Hospital for Sick Children.
Caron has been featured by a range of top tier media including Toronto Star, Globe & Mail and CBCLife.ca, as a
guest expert on CBC The National, Citytv Breakfast Television, CTV Ottawa, CTV Calgary and is the child
development and parenting expert on CTV Your Morning providing support to parents as they navigate
parenting through a pandemic on a regular basis. In addition to supporting parents in the community, Caron has
provided guidance to working parents through corporate wellness programs in many different sectors. She has
positioned herself as a reliable resource in supporting parents.

5 Sample Questions

Our speaker was motivated to use her child life skills in what other domain?

  • A. Adult patients
  • B. Parenting
  • C. Psychiatry
  • D. Education
  • E. Option 5

What does our speaker say should be the first step in ‘getting out there’ professionally?

  • A. put blinders on
  • B. quit your job
  • C. get financing
  • D. get specific

A big strategy that our speaker recommends when thinking about expanding our scope is?

  • A. talk to lots of people
  • B. get a marketing strategy
  • C. fortify your brand

It is important to stay up to date in the field when you are self-employed or are considering self-employment

  • A. True
  • B. False

Our speaker recommends doing this specifically,  in order to prepare for being entrepreneurial.

  • A. Take out a loan
  • B. Get prepared to hear 'no'
  • C. Meditate
  • D. Publish in a journal

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