LinkedIn Marketing: Strategies For Business Quiz
- 1.
Neil Schaffer recommended the following...
- A.
To integrate your Twitter updates with LinkedIn updates
- B.
To not integrate your Twitter updates with LinkedIn updates
- C.
To have one message across all your social media platforms for uniformity
- D.
None of the above
Correct Answer
B. To not integrate your Twitter updates with LinkedIn updatesExplanation
Neil recommended to create unique status for each social platform including LinkedIn. Your connections on LinkedIn are more professional as such you don't want to tailor your message to that target audience.Rate this question:
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- 2.
A typical LinkedIn user could be someone
- A.
With a college or post grad degree with an estimated Household income of $100k+ Who has a college or post grad degree with an estimated Household income of $100k+
- B.
Who is a high school graduate with an estimated Net worth of $1 million or more
- C.
With a postgraduate degree and a net worth of $1 million or more
- D.
Who loves reading Wall Street Journal but is not a business decision maker
Correct Answer
A. With a college or post grad degree with an estimated Household income of $100k+ Who has a college or post grad degree with an estimated Household income of $100k+Explanation
This was a LinkedIn survey conducted with Nielsen that illustrates the quality of audience that marketers can target on LinkedIn. This data chart was presented on Slide 9 under Why LinkedIn?Rate this question:
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- 3.
One way to brand yourself professionally on LinkedIn is through...
- A.
Completing your profile 100%
- B.
Join multiple groups and be a thought leader
- C.
Using lot of keywords in your description
- D.
Professional Headline
Correct Answer
D. Professional HeadlineExplanation
Always use your LinkedIn profile professional headline to brand yourself. Like Interactive Marketer, Philanthropist, Educator, whatever that is. Neal also recommended to stay away from including words like "Social Media Guru" "Social Media Expert" type words in your headline.Rate this question:
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- 4.
One good strategy to increase your visibility on LinkedIn is to
- A.
Connect with 10 people in your industry
- B.
Connecting with 5 people every day
- C.
Utilizing SEO Keywords in your profile
- D.
Joining many industry groups on LinkedIn
Correct Answer
A. Connect with 10 people in your industryExplanation
Neal suggested to connect with 10 new people in your industry as a great way to increase your visibility on LinkedIn. Neal suggested to find new connections through your second degree and third degree connections.Rate this question:
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- 5.
A good social etiquette on LinkedIn is
- A.
Connect with your second degree and third degree contacts
- B.
Make use of LinkedIn's InMail option
- C.
Personalizing your message for new invites
- D.
Asking for recommendations on LinkedIn
Correct Answer
C. Personalizing your message for new invitesExplanation
If you're sending a LinkedIn invite to get connected with someone then always write a small, personalized note.Rate this question:
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- 6.
What is the maximum number of groups you can join on LinkedIn?
- A.
40
- B.
45
- C.
50
- D.
55
Correct Answer
C. 50Explanation
You can join a maximum of 50 groups on LinkedIn.Rate this question:
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- 7.
As a company if your message is relevant, your LinkedIn status updates can be ______times more effective than Facebook
- A.
6
- B.
5
- C.
4
- D.
3
Correct Answer
A. 6Explanation
As a company, a LinkedIn update can be more effective than Facebook fan page update based on engagement metrics.Rate this question:
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- 8.
With a LinkedIn Signal feature you can...
- A.
Search for tweets and status updates
- B.
Search for new trending links on LinkedIn
- C.
Search updates by company or industry
- D.
All of the above
Correct Answer
D. All of the aboveExplanation
LinkedIn Signal is a great feature where you can search for new status updates, or filter info by industry or company.Rate this question:
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- 9.
Linkedin Endorsements feature has a search optimization component to it.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
The statement is true because the Linkedin Endorsements feature does have a search optimization component. When users endorse others for their skills on Linkedin, it helps to increase the visibility of those skills in search results. This means that if someone is endorsed for a particular skill, they are more likely to appear higher in search results when recruiters or potential employers are looking for professionals with that skill. Therefore, the Linkedin Endorsements feature does play a role in optimizing search results on the platform.Rate this question:
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Current Version
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Mar 21, 2023Quiz Edited by
ProProfs Editorial Team -
Apr 27, 2013Quiz Created by
Bobtripathi
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